Amazon Rapids is an app created by Amazon that provides a playful approach to reading for today’s connected kids. The app offers illustrated short stories written in a unique chat style that brings stories to life, one message at a time. The overall idea is to get kids reading and interacting in a way that feels natural and gives them confidence to read independently — and that all starts with a good, short story on a device they’re already familiar with. Kids can choose from hundreds of stories in adventure, fantasy, humor, mystery, science fiction and sports categories on the platform. The app is available for iOS, Android, and Amazon Fire devices, and offers hundreds of original stories, with dozens of new ones added monthly.
We were hired to join PR forces with JSA Strategies to launch “Amazon Rapids” for broadcast coverage for the launch of their app.
Our broadcast campaign resulted in: over 70 broadcast hits across America seen by over 430,098,115 viewers. There were a total of 39 online stories covered, which resulted in a total of 335,583,902 UVM’s from JSA Strategies.
Our combined coverage with JSA amounted to over 765, 682, 017 hits.