Not Getting Results From Your Weight Training?
Maybe It’s Time To Go Back To Basics With Nick Mitchell’s New Book
“Not another book on weight training!” “Who even reads books anymore?” “I’ve already been weight training for years, I know what works and what doesn’t.”
Truth is Nick Mitchell, CEO of Ultimate Performance (UP) Fitness personal training company doesn’t even want to read, let alone write, another book on weight training. In fact, he believes since the 80’s, nothing’s really changed. So why is he doing it?
A Book With A Purpose
Mitchell noticed that pretty much all the fitness books out there are written as “how-to” manuals. There’s a 12-week plan that provides everything from what you should be eating to how many bench presses you should be doing, but most of these books lack one thing: the why. Understanding why you’re doing a particular exercise not only gives you insight into what’s going on in your body but also gives you room to personalize the program based on your individual needs. For those that want to really commit to real, sustainable results, a “how-to” book just isn’t enough.
Diving Deep is what the UP Encyclopedia Series Is All About
In this book, a massive amount of research, experience, and results accumulated from creating the world’s leading Personal Training business is available at your fingertips, literally. In this volume one, it’s all about going back to basics in order to provide the most pristine foundation for resistance training. This way, you’ll achieve maximum results in the minimum amount of time.
Why This Book Is Necessary Now More Than Ever
Mitchell says that “almost every gym in the world that I have ever visited, be it a commercial gym, a bodybuilding gym, or a personal training studio, have very few people including so-called professional personal trainers that have even the first clue about the key fundamentals of weight training.”
So, Mitchell knew he had to create something to fill this void. This book serves as a primer for anyone who lifts weights, no matter what their experience level may be. This book includes all the knowledge that’s responsible for transforming a ridiculous amount of so-called “regular people” into ripped superhumans. From covering the difference between “good” pain and “bad” pain, to explaining when and why the best time to train is, as well as detailing tons of expert exercises for your chest, back, quadriceps, glutes and hamstrings, arms and shoulder, and abs, this book is truly your one-stop shop for plunging into resistance training safely and smartly.
I’d love to discuss creating a pitch for Nick Mitchell’s book, “Principles Of Muscle Building Program Design.” If you’d like a copy of “Principles of Muscle Building Program Design” by Nick Mitchell, or if you would like more information about the book, please reach out to me.
About The Founder
Nick Mitchell, CEO of Ultimate Performance (UP), has spread UP across the globe with 11 locations in 8 different countries, with the newest location coming to Los Angeles, CA. Nick has even relocated his family to ensure the Los Angeles location genuinely represents UP’s global reputation as the world’s leading personal trainer gym.
“We’re not here to be your friend, if we become friends then that’s merely a bonus. We’re here to get you the result that your investment of time and money deserves.” – Nick Mitchell, CEO Ultimate Performance.
UP is the only genuinely international personal training company in the world. Tried and tested, UP is a stand-out compared to the typical compliant personal training industry. UP preserves their strict commitment to each client by following their dual mottos to the letter – “maximum results in minimum time” and “results not promises”
Mitchell wants to ensure the culture of UP – accountability, effective training, consistency, real results and value – is propelled around the world. Ultimate Performance is all about an honest message – no fads or crazes- simple stuff that works. No magic or secret. His new book Principals of Muscle Building – Program Design came out December 30, 2017 – and as of February 9th its SOLD OUT on Amazon.