We know, we know. Indoor cycling has been around for a while. And Soul Cycle may have made it cool again, but there is a new game in town coming fast up their heels. Our newest client, DIG Cycle, is more than just a gym, it’s a destination. Sure that sounds well and good (it really does, doesn’t it?), but can they put their money where their mouth is? Can they really be doing anything that Soul Cycle and other spinning studios aren’t? Well, actually, yes. They can. And they are. And you’ll want to check out what they’re doing.

DIG Cycle is the brainchild of renowned volleyball coach and professional athlete Nabil Mardini. With back-to-back-to-back collegiate championships, he knows what it takes to break free of mediocrity and take your workout to the highest level of excellence. As a result, the studio features seasoned cycling instructors who lead their students through rides on top of the line, state of the art bikes. But it’s not just cycling – there are strength training classes too, and those classes are based on the training rituals of professional athletes like Nabil. So now you can get the benefits of a pro workout without ever setting foot on an Olympic team.

Aside from all of this, DIG Cycle is a crusader for the environment (which, in case you haven’t heard, is in a bit of a pickle right now) with their Leed certified green building. They describe their cycling studio as, “a sanctuary of light, sound, and energy that will redefine your body from the inside out. Luxurious locker rooms are stocked with vegan-friendly products along with blow dryers and other essentials.”

Sounds like a place you’d want to spend a fair amount of time, doesn’t it? That’s why the studio was designed with generous social spaces where students are invited to come early and stay late. DIG isn’t just another spin studio. It’s your home away from home. So the last thing to do now is to check it out and then ask yourself this one question: do you DIG it the most?
DIG the difference. DIG the freedom. DIG the results!

For more information, visit DIG.