Amazon Rapids is an app that provides a playful approach to reading for today’s connected kids. The app, created by Amazon, offers illustrated short stories written in a unique chat style that brings stories to life, one message at a time. This app gets kids reading and interacting in a way that feels natural, while giving them the confidence to read independently — and it all starts with a good, short story on a device they’re already familiar with. Kids can choose from hundreds of stories in adventure, fantasy, humor, mystery, science fiction and sports categories on the platform.
We were hired to join PR forces with JSA Strategies to launch “Amazon Rapids” for broadcast coverage for the launch of their app.
Our broadcast campaign resulted in: over 70 broadcast hits across America seen by over 430,098,115 viewers. There were a total of 39 online stories covered, which resulted in a total of 335,583,902 UVM’s from JSA Strategies.
Our combined coverage with JSA amounted to over 765, 682, 017 hits.