PR CASE STUDY: Amazon Rapids

Client: Amazon Rapids – Short Stories For Kids

amazon_rapids

How We Delivered On This New Way To Help Kids Read

Amazon Rapids is an app that provides a playful approach to reading for today’s connected kids. The app was created by Amazon and offers illustrated short stories. The stories are  written in a unique chat style that brings stories to life. This is done one message at a time to help the child learn. This app gets kids reading and interacting in a way that feels natural to them. This then gives them the confidence to read independently.

It all starts with a good, short story on a device they’re already familiar with. Kids can choose from hundreds of stories in adventure, fantasy, humor, mystery and science fiction. Even sports categories are on the platform.

Why We Were Hired to do PR for Amazon Rapids

Because of past successes, we were hired to join PR forces with JSA Strategies on this project. We helped to launch “Amazon Rapids” for broadcast coverage for the launch of their app and brand.

Our broadcast campaign resulted in:

  • Over 70 broadcast hits across America
  • Seen by over 430,098,115 viewers.
  • There were a total of 39 online stories covered,
  • Resulted in a total of 335,583,902

UVM’s are from JSA Strategies.

How Well We Did PR

Our combined coverage with JSA amounted to over 765,682,017 hits.

Coverage included:

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Dunn Pellier Media, Inc.

The Premiere Health and Wellness PR Agency Worldwide

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