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Mastering Men’s Health at 40 & Beyond: From Fitness Celebrity & Cover Model, Rusty Joiner

You may not know him by name, but if you’ve ever perused the covers of fitness magazines at the checkout counter, you’ve probably ogled over the perfection of fitness celebrity, Rusty Joiner. He has graced the covers of Men’s Fitness and Men’s Health over a dozen times, and with good reason.

But like most models, Rusty is more than just a pretty face and a solid set of abs. There is passion behind those muscles. A desire to help men live better, fitter, longer. Rusty has spent the majority of his adult life consumed with the fitness industry. After 20+ years of fitness discipline, knowledge and success, Rusty decided to create a program that would help men optimize their health at any age. As a Continuing Education Provider (CEP) for NASM, AFFA, and NFPT, Rusty’s program — Mastering Men’s Health at 40 & Beyond (MMH) —has become the training guide for many fitness professionals.

Infatuated with the why and how humans decide to get into shape, Rusty decided to become a Behavioral Change Specialist. As a specialist, Rusty pinpoints motivational triggers to help his clients overcome their fitness barriers.

Rusty recently released his first book, Cover Model Abs: Master Your Nutrition, which is designed to help men in their 40’s (and beyond) reach the best shape of their life. Cover Model Abs lays out the framework to help any individual master their personal nutrition and fitness goals. With tips from Rusty, any man can create lasting results—no matter his age!

Feeling inspired? Find out more at http://www.masteringmenshealth.com/

Everclear’s Lead Singer Speaks Candidly About MS:

Dr. Terry Wahls’ Protocol is Key…

To be the lead singer of a popular band is hard enough as it is. Tours, more days spent on the road than at home, late nights and long hours. But for Alex Alexakis, lead singer of Everclear, life got a little tougher when he was diagnosed with MS.

Billboard catches up with him in their March 2019 issue, and shares what it felt like to get the diagnosis:

“Well, it was a shock, but at the same time, it started to make sense. Because a lot of the things that I had noticed starting to happen to me, a lot of the symptoms, it was just like, “Oh, I thought it was just age or getting older or the results of a misspent youth.” I really didn’t know. And then when I started doing the research — my wife and I have done hundreds of hours of research about it — it really made sense. So yeah, I was surprised. I was flabbergasted because the word scared me. You know, multiple sclerosis is scary if you don’t know what it is. Most people don’t know what it is. I’ve had people tell me, “Oh, too bad you can’t be on the Jerry Lewis telethon.” I go, “Dude, that’s muscular dystrophy. It’s not the same thing.” [Laughs] You know, it just sounds bad. It initially scared me, but by the time I got home my wife had looked up all this stuff about it and was pretty confident and calmed me down and just inspired me to be the badass that she is.”

One of the more comforting things about getting diagnosed with what sounds like a scary, albeit fatal disease is that these days, the research has risen to soften the effects. Even getting diagnosed with HIV isn’t really considered to be a fatal disease anymore. It can be managed with medication, diet and exercise.

The same is true for MS. In fact, Alexakis himself did think that his diagnosis was a death sentence when he got it three years ago. But after much research, he has realized that isn’t true. He shares this with Billboard:

“None of it’s fatal. A large part of dealing with this has been just the mental: accepting it and being able to stay upbeat and positive, and for that I really have to give a lot of kudos to my family.”

Here at Dunn Pellier Media, we pride ourselves on taking on clients at our health and wellness PR firm who are making a difference in the world. One such client is MD and MS patient, Dr. Terry Wahls. And we are proud to report that she has been able to make a difference in Art Alexakis’ life. He mentions her in his interview with Billboard:

“There’s a book written by Dr. Terry Wahls that came out, and she’s got several different regimens for different types of MS, and she suffers from progressive MS. She was at a point where she couldn’t even get into a wheelchair she was in so much pain, but she was a nutritionist and she figured out that inflammatory diets, especially with a lot of sugar, gluten and dairy, is really not good for your nervous system — for anybody’s nervous system, especially someone who has an autoimmune disease.”

As with any other disease – or life in general – diet and exercise are key. We are thrilled to hear that Dr. Wahls’ book has made a difference not only in Art Alexakis’ life, but also in the life of so many others afflicted with MS.

To read the full article with Art Alexakis, visit billboard.com

To read more about. Dr. Terry Wahls, visit https://terrywahls.com/

Mark Wahlberg Backs Australian Based Fitness Franchise, F45: It’s Functional Training for Everyone. Find One Near You Today.

Photo Credit: F45 Training

As far as gyms go, you’d be hard pressed to open up a studio that hasn’t already been done before. And yet, gyms keep opening up around the globe. Why? Because millions of us want to stay fit and millions of us will do whatever we can in order to do it.

But hands down, some gyms just do it better than others. And when Mark Walhberg walked into his first F45 Gym, he was hooked.

“I’m a fitness fanatic and I fell in love with F45 after I walked into a gym and saw people from all walks of life, all levels of fitness, working out together,” said Wahlberg, who first tried the studio last November, according to an article in Bloomberg.

The article goes onto say:

“The company has more than 1,500 studios in 40 countries and partnerships with two dozen universities including Stanford and Texas. [According to its founder, Rob Deutsch], it may open as many as 10,000 franchises alone in North America, and also sees opportunity in Europe, Asia and Sou h America. [Deutsch] nearing a deal to offer the workout on a cruise line and is developing a software-based product for hotels.

“We’re selling roughly 50 franchises a month and we’re confident it’ll ramp up to 70 to 80 a month by the end of 2019 to well over 2,000,” he said.

A quick click on the opening video on their homepage tells you everything you need to know about F45: 45 minute workouts sourced from a database of over 4000 movements so that you never do the same workout twice. It’s timed, it’s safe (they demo each move for you before the workout begins), it’s fun, and it’s for everyone.

With franchises opening up around the globe, you’re sure to find an F45 gym near you. Try it out today, and see what all the fuss is about. If it’s good enough for Mark Wahlberg, it just might be good enough for you too!

Hiring Dunn Pellier Media PR team helped our client F45 Training get the word out about this exciting Public Relations announcement.

For more information, visit https://f45training.com/

*Photo credit: 45 Training*

Feeling Burnt Out? Discover the Connection Between Sleep & Career Burnout

When it comes to career burnout, there are undoubtedly a number of factors that play a role. According to an article featuring our PR client in Forbes Magazine, these factors include but are not limited to work-life balace, a poor job function fit, a mismatch in values, lack of employee appreciation, certain personality and character types and not progressing in one’s career.

But what about sleep? Can it play a role in career burnout? In a word, yes. Why?

“Sleep Cycle has found that 40% of Americans say stress is the biggest disruptor to circadian rhythms, and 60% feel their circadian rhythm is affected by their work-life balance. Our circadian rhythms control our sleep-wake schedule, and so if our rhythms are out of sync, our sleep will take a hit,” says Rachel Montanez, author of the aforementioned article in Forbes Magazine.

She goes onto outline three ways in which lack of sleep affects us:

1. It disrupts our mindset.
2. It disrupts our work environment.
3. It can negatively effect our career or job choice.

Our very own client at our health and wellness PR firm, Dr. Caroline Leaf, is a neuroscientist and author of Think, Learn, Succeed: Understanding and Using Your Mind to Thrive at School, the Workplace, and Life. Dr. Leaf was called upon as an expert in the article. She broke down how sleep can disrupt our mindset and why that is important:

“Sleep is a regenerative housekeeping function allowing the mind and brain to sort out and clean up the thought-building process that occurred while the individual was consciously awake. It increases our ability to self-regulate our own thinking, feeling and choosing, which we do all day long. If we don’t get enough sleep, we will tend to approach work, relationships and life with a more negative and pessimistic attitude.”

So the next time you are thinking about burning the midnight oil, it might be best to think again. If getting a few extra hours of sleep can in turn make you more productive during your waking hours on account of having a positive impact on your mindset, perhaps that might be the better choce?

Food for thought. Happy sleeping!

To read the original article, visit Forbes.com

For more on Dr. Caroline Leaf, visit Dr. Leaf.com

The Advice This Doctor Gives To All Her Patients With MS

This Featured Story Ran on MindBodyGreen about our Health and Wellness Public Relations Client, Dr. Terry Wahls

By Gretchen Lidicker mbg Health Editor

Image by Axelle x Bauer-Griffin / Getty February 26, 2019

We learned that Selma Blair suffers from MS in October of 2018, when she shared her diagnosis on Instagram. This past weekend, she showed up to the Oscars with a cane, and just earlier today, she opened up about her diagnosis for the first time in an interview with Good Morning America. And with that, multiple sclerosis (MS) has been pushed into the spotlight.

If you’re not familiar with this condition, MS occurs when the immune system attacks the protective sheath, or myelin, that covers nerve fibers. According to the Mayo Clinic, this can interfere with the communication between the brain and the central nervous system. There is currently no cure for this illness; it causes a wide variation in signs and symptoms, including numbness, weakness, pain, and double vision.

Although there’s no cure for MS, there are specific lifestyle changes a person can make to mitigate symptoms. We asked mbg Collectivemember and MS treatment pioneer Terry Wahls, M.D., what advice she gives her patients who are suffering from this condition. If you don’t know her story, Dr. Wahls also suffers from MS, and years ago, it progressed to the point where she was in a tilt-recline wheelchair. Then, after reading all the latest brain science, she developed a nutrition and lifestyle protocol that helped her heal. Here are the dietary and lifestyle changes she suggests you make if you’ve been diagnosed with multiple sclerosis:

1. Drop the sugar.

Drop added sugars, including soda and artificial sweeteners, which increase the risk of dysbiosis—a gut microbial imbalance that can contribute to disease.

2. Eat more vegetables.

Multiple studies have shown a reduced risk of MS and risk of relapse for each additional cup of nonstarchy vegetables eaten each day.Article continues below

3. Add a daily exercise routine.

Multiple studies have shown benefits of adding yoga, tai chi, strength training, and/or balance training to reducing the risk of brain volume loss or relapse and reducing fatigue severity, improving quality of life.

4. Remove gluten and casein from the diet for 100 days to see what effect that has on symptoms.

Unrecognized gluten sensitivity is associated with increased neuropsychiatric symptoms and enhancing (inflammatory lesions on MRI) lesions in the brain, which can be reversed by 100 days of elimination of gluten and dairy. If you notice benefits, continue with this way of eating.

5. Get your family on board with this new way of living.

Implement these changes as a family for greater success. Everyone needs support, and eating more veggies and fewer grains and sugar will keep other members of your family healthy as well!Article continues below

6. Consider enrolling in a clinical trial.

Dr. Wahl’s team is currently conducting a clinical trial called Dietary Approaches to Treating MS-Related Fatigue for those with RRMS + fatigue and living within 500 miles of Iowa City, Iowa.

Click here to learn more about Dr. Terry Wahls and her amazing work. To find out more about the Public Relations work by DPM for your brand or expertise click here.

Mark Wahlberg invests in Australian gym chain F45… after leaving fans shocked with his insane daily workout starting at 2.30am

Story Credit Daily Mail

He’s known for his unwavering dedication to fitness and last year left fans baffled with the details of his insane daily workouts.

And Mark Wahlberg has now taken his love of exercise to a professional level by investing in the Australian fitness franchise F45 Training.

The Hollywood superstar, 47, has bought a minority stake in the gym chain with his company, the Mark Wahlberg Investment Group, and FOD Capital.

Businessman: Mark Wahlberg has taken his love of exercise to a professional level by investing in the Australian fitness franchise F45 Training

The deal for F45, which was founded in Sydney in 2012, is valued at roughly $450million, according to Bloomberg. ADVERTISING

‘The founders of F45 have done an incredible job building a global brand and with this partnership we hope to continue disrupting the fitness industry,’ Mark said in a statement.

The strength of F45 is that people of all fitness levels will find motivation and support in an F45 studio.’

F45 refers to the 45 minute high-intensity, circuit training workout class that studio members undertake.

Power figure: The Hollywood superstar, 47, has bought a minority stake in the gym chain with his company, the Mark Wahlberg Investment Group, and FOD Capital

The company has 1,500 studios across 40 countries and is the fastest growing fitness franchise in the world.

The Other Guys star has other fitness-related investments, including StockX, a startup focused on trainer resales, Aquahydrate, a water brand, and Performance Inspired Nutrition, a workout supplement.

Mark’s investment comes after he offered a very detailed breakdown of his workout schedule, which begins at 2:30am and ends at 7:30pm.

On the former rapper’s check list were two major workouts that lasted more than an hour, two showers, snacks and meals, a cryo chamber recovery, golf and business meetings, in a routine that has baffled his fans.

It all begins at 2:30am when his alarm goes off. Next it’s a prayer session. Then the action star has breakfast at 3:15 am, his first meal of many throughout the day.

Ripped: He’s known for his unwavering dedication to fitness and last year left fans baffled with the details of his insane daily workouts. Pictured in a Calvin Klein ad from the 90s

From 3:40am until 5:15am he has a serious workout session that includes weight lifting.

Mark’s 10million Instagram followers will already know about his early workouts as he often shares videos of his gym sessions under the hashtag #4amclub.

At 5:30am it’a a workout meal and then a shower at 6am, which bizarrely appears to last for 90 minutes.

By 7:30am the Shooter actor is playing golf, which could be considered another workout, but only for 30 minutes as a snack follows at 8am. Next it’s a cryo chamber session.

The A-list actor shares four children with wife Rhea – Ella-Rae, 15, sons Michael, 12, and Brendan, 10, and another daughter Grace, nine.

Got ED? Get GAINSWave. Don’t be shy: Your Sex Life Depends on it.

Alright, things are about to get serious, people. There is no way to enter this conversation lightly, so let’s just do it head on (can’t help the pun).

ED. Erectile Dysfunction. No man wants to talk about it. And he certainly doesn’t want his partner to talk about it with anyone either. Ok…so…then…what’s the plan? Give up having sex for the rest of one’s life? Get Viagra?

Those are two legit options (though we sincerely hope the first one is a road less traveled).

“Heart disease, high blood pressure and high blood sugar can all cause ED,” Dr. Judson Brandeis tells Bustle. “Finding and treating the cause(s) of your ED can help your overall health and wellbeing.”

Ok, so how about trying something, dare we say – revolutionary? Ok, that word has been overused. But there is no other way to describe GAINSWave, the newest drug and surgery-free ED therapy that works in 20 minutes by using shock waves to regenerate erection quality and sexual performance that is “beyond what Viagra and Cialis could imagine,” according to Men’s Health.

“GAINSWave ® is a safe, comfortable treatment for men to optimize sexual performance and to reverse the effects of Erectile Dysfunction (ED) due to poor blood flow.”

For more information (and for the love of your sex life), visit https://gainswave.com/

Read the recent publicity article “16 Fascinating Things You Never Knew About The Male Body” on Bustle featuring Dr. Brandeis, garnered by Dunn Pellier Media.

Sweet Potato Bacon Salad: A Terry Wahls, MD Approved Recipe!

PREPARATION: 15 MINUTES
COOK TIME: 15 MINUTES
SERVINGS 4 TO 6
by Heather Christo
I love potato salad, but I hate mayonnaise—even before I found out I wasallergic to it—so I’ve always gravitated toward German-style potato saladwith a mustardy dressing. This one gets gorgeous color and crunch from sweet potatoes, celery, and a bit of bacon. Serve this at your next backyard BBQ and no one will be missing the goopy white old-fashioned potato
salad.

Kosher salt
3 large sweet potatoes, peeled and cut into chunks
MUSTARD VINAIGRETTE
1 red Fresno chile, seeded and minced
2 tablespoons whole-grain mustard
2 garlic cloves, minced
1⁄4 cup rice vinegar
1⁄4 cup olive oil
Kosher salt
4 uncured bacon slices, cooked until crisp and crumbled
1 cup thinly sliced celery hearts
1 cup thinly sliced green onions

Bring a medium-large pot of salted water to a boil. Add the sweet potatoes and simmer until just fork-tender, about 15 minutes. Drain the potatoes and briefly and gently rinse them with cold water. Set aside.
To make the mustard vinaigrette: In a small bowl, whisk together the chile, mustard, garlic, vinegar, and olive oil. Season with salt.In a large bowl, combine the sweet potatoes, bacon, celery, and green onions and toss with the mustard vinaigrette. Season with salt. Serve warm or at room temperature, or refrigerate and serve chilled.

SWEET POTATOES are one of nature’s best sources of vitamin A and a great source of vitamin C. One 8-ounce sweet potato will give you 100 percent of your recommended daily vitamin A. If you consume a little fat with the sweet potatoes (like the olive oil in the recipe here), it helps your body utilize all the vitamin A even more efficiently.

Reprinted from Pure Delicious by arrangement with Pam Krauss Books and Avery Books, members of Penguin Group (USA) LLC, A Penguin Random House Company. Copyright © 2016, Heather Christo LLC

Meet Functional Medicine expert, Dr. Will Cole: Access to Alternative Health Care Just Got Easier

You’ve got aches. You’ve got pains. Your doctor told you you have an autoimmune disorder. Or that you have to lose weight. Or that your thyroid isn’t functioning properly. Whatever it is, chances are, your doc told you to make a few lifestyle changes, but also recommended some form of prescription medication. And while this may indeed have been the right advice for you, you may also be curious about alternative treatments.

So you hop on over to your friend’s functional medicine doctor, and come out of the office with an $800 bill for the visit, plus $200+ in supplements and testing. Um….huh?

Functional medicine is a growing medical practice – and with good reason. At the root of functional medicine, practitioners look for the cause of symptoms and treat that cause, rather than treat the symptoms. This is great, because many of the same symptoms can result from a plethora of very different causes.

This approach to medicine is the way of the future, and our newest client, Dr. Will Cole, IFMCP, DC, has dedicated his life to making sure it is accessible to everyone.

Dr. Cole is a leading functional-medicine expert, and consults people around the world via webcam at www.drwillcole.com and locally in Pittsburgh, Pennsylvania. He specializes in clinically investigating underlying factors of chronic disease and customizing health programs for thyroid issues, autoimmune conditions, hormonal dysfunctions, digestive disorders, and brain problems. Dr. Cole was named one of the top fifty functional-medicine and integrative doctors in the nation and is a health expert for mindbodygreen and goop. Dr. Cole is the author of the book, Ketotarian, lauded by top- celebrities and CEO’s, in which he melds the powerful benefits of a ketogenic diet with a plant-based one.

So if you’re looking for alternative answers outside of your regular doctor’s office that won’t cost you your first born’s college tuition, check out Dr. Cole. It could change your life without making a dent in your wallet.

For more information on Dr. Cole, visit https://drwillcole.com/

A Story of Duel Transformation:

One’s Man’s Courageous Transgender Journey & 12 Week Muscle
Building Transformation

Meet Parker Price. Born Kate Price 28 years ago, Parker dreamed of being a man since the age of 8. Parker is now the muscular, toned, man that he always knew he identified with. But Parker didn’t want to just become a man. He wanted to become a muscular one at that! One whose physique would be in the top 10% of men.

But he felt ‘skinny fat’ and struggled to achieve the body shape he wanted training on his own. Successive gym memberships and PTs elsewhere failed to deliver the results he craved, leaving him completely demotivated.

Once he found Ultimate Performance, everything changed. Over 12 weeks, he lost 20 lbs, cut down to a super-lean body 7% body fat and built a truly astonishing physique. His incredible fitness transformation is living proof that you can motivate to do anything you want to gain confidence and more:

“I knew a little bit, but not enough to get me there. I was just feeling really demotivated and really uninspired. And then I found Ultimate Performance.”

For Parker, the Ultimate Performance program helped him achieve the vision of masculinity he had wanted to embody from the moment he began transitioning four years ago – a man who is strong, lean and full of confidence.
Having a great physique like his inspiration Laithe Ashley was the final but elusive piece of the puzzle for Parker to create that masculine identity and feel like he belonged among his male peers.

“I hope my transformation can inspire others the way that someone like Laithe has inspired me. For me, the biggest thing is going back to that whole energy thing and feeling better about yourself. It’s not about how you look. There were times when I compared myself to [my trainer] and I felt demotivated on my journey, “ says Parker.

“I hope that seeing me makes you think like ‘I can do this too’. But I never want you to feel like you have to compare where you’re at today to where I’m at. It’s not just what you see in front of you. There’s a lot of hard work and hard times and sad times, and tough times, and mad times that I went through to get here.”

Watch Parkers incredible story here on Daily Mail TV.

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