Celebrity personal trainer and former professional Broadway and West End dancer, Simone de la Rue, and her amazing team launched their first DVD The BBS Signature Series. She created these at-home workouts for you, so if you can’t get to one of her studios you can still experience the same killer workout and get a “Body By Simone” in the comfort of your own home.
We were hired to kick off the sale of the DVD for her new workout series! We utilized her existing celebrity clientele with 3 great events in Los Angeles, New York and London to kick off the campaign.
Our three-month campaign results: 155,188,061 media impressions.