Public Relations: Your Secret Weapon to Build Your Brand

Read on to Learn How Our Brands Increased Sales In Uncertain Times…

During the stay at home quarantine, our PR clients with wellness brands contributed to a great many media opportunities – from Forbes to Mashable to Fox and NBC. Clients have reported back to us, that the media attention has increased sign-ups for their fitness programs as well as record sales for health products. The clients who invested in having a PR team are benefiting now and so can you! There is a huge spike in media requests for anything immune-wellness related. We are currently doing “short push campaigns” with clients while everyone is adjusting to the “new normal.” With media attention, you and your product will be seen by more consumers reading articles and seeing product roundups than ever before. We are helping businesses just like yours, and we would love to help you gain more sales, signups, and increased recognition with valuable earned media placements!

Our brands used PR to gain brand recognition and increase sales during this global pandemic in a positive way. They took a risk and it paid off.  During this time you may have had to make choices about what you could and couldn’t do with your marketing efforts. We saw the media power that our brands were able to offer to readers and viewers to nurture people in the middle of a global pandemic.   With the restrictions loosening up you may be thinking about how to sharpen your lens and create new PR and marketing efforts to get more exposure for your brand.  We can assure you – through personal experience with our clients – this is one of the best times that you could help your health or wellness brands grow, gain credibility, and increase sales.

From the moment the stay-at-home orders were put in place, we pivoted immediately and went into high gear for our clients. Over the past 12 weeks, our clients with wellness brands contributed to a great many media opportunities – from Forbes to Mashable to Fox and NBC and more – some of them for the first time ever.

Take our client, Dr. Steven Quay. Dr. Quay came to us having invented seven FDA-approved drugs, and he invented his next treatment during COVID-19 that was showing promising results for easing the ventilator crisis. His combination of blood thinners and asthma drugs were presented to doctors to save coronavirus patients from needing intubation. Dr. Quay’s solution was to offer doctors patients more lung function and reduce the need for mechanical ventilation – exactly what the frontlines in NYC needed! With no television experience and a short session with famed media coach Suzanne Sena, he made his national tv debut on Fox News. His goal was to sign up to 100 doctors interested in participating in the clinical trial to get people off of ventilators. An overwhelming response with over 350 doctors signed up after the Fox segment aired!

In addition to Dr. Quay, clients have reported back to us that the media attention has increased sign-ups for their fitness programs as well as record sales for health products. Like Bulldog Yoga. When they originally came to us, one of their goals was to offer 30 days free on the online yoga platform to help people relieve stress through exercise with a workout class of yoga with fun music. On the back end, the virtual workout class program and platform were currently getting about 25 online sign-ups a week before our PR campaign. Within the first two weeks with our services – the number of sign-ups went to 125 a week for this fitness platform!

Client Tropical Oasis reported that their sales increased 4x what it was before the homestay, and this boom in sales resulted in the company investing to buy another factory to help produce more products to help American’s boost their immune health with liquid vitamins!

It is clear that the clients who invested in having a PR team are benefiting now and so can you!

Because of the current landscape, there is a huge spike in media requests for anything immune to wellness related. As such, we are currently doing “short push campaigns” with clients while everyone is adjusting to the “new normal.”  With media attention, you and your product will be seen by more consumers reading articles and seeing product roundups than ever before.  We are helping businesses just like yours, and we would love to help you gain more sales, signups, and increased recognition with valuable earned media placements!

PR is crucial if you want to stay ahead of the rest of the world in normal times, but in these new times, where everything has gone online, its importance has increased beyond measure. Public relations is often the force behind brands that “suddenly” skyrocket into growth. It’s just like those “overnight successes” you may have seen. They may seem like an overnight success, but in truth, they have been working strategically to grow and build their products and brands so that when the time was right, they were the experts to call on. PR positioned them to be those experts. PR is about building that foundation, and we are proud to have helped so many people do that. It is paying off now during these times more than at any other time that we have seen.

But you can’t just pick any PR team. It’s crucial that you find a team that matches your brand and is a good working fit. That way, as a team, you can take a look at the media landscape in the US and the current changes taking place. Relationship building is the cornerstone of public relations. Like any great relationship, the foundation of success is trust.

If you are interested in exploring the possibility of us being a good fit for you and your brand, please email our business development team and talk to Oumy Thiam to set up a call. Also, be sure to check us out on Facebook and Twitter for a full list of the many features we have landed our clients! This is your time – we can help you shine!

 

Effective Communication & PR

How to Create Winning Communication Strategies to get the Best Results from your PR Firm

You have an amazing product or brand,and you have gotten some initial PR for the brand and you have taken it as far as you can on your own. You have a PR budget, and you are finally going to let someone else take the reins: you are going to hire a PR firm. Congratulations!This can be a very exciting time, and it should remain that way for the duration of your experience as a client with any PR firm. Unfortunately, that’s not always the case for a lot of clients that seek and enter into a PR relationship.  Good PR takes time. It takes time to lay the foundation, to build the brand for the client, to make connections and build relationships.

How does a client know what the PR firm is doing behind the scenes if they don’t see immediate results? If you don’t know what they are working on, you probably haven’t established a good way to communicate with each other as a team.   In my experience over the last ten years in PR, communication and relationship building is everything in this business.

Bar none, when our firm takes on a new client who has left a PR firm, one of thebiggest complaints is that the client didn’t feel like they mattered to their previous firm. The firm was big, they felt like they got lost in the shuffle, and there was no communication. There were no bi-weekly calls, which effectively gave them no insight as to what progress was being made for the client.  Understandably, this created frustration for the client. Eventually, their frustration caused them to ultimately leave the firm.

When they come to our firm, they get open communication. We find the best methods that suit their team, so we can work fluidly for them. Some teams like email, others hate it, some like an update sheet – others prefer a phone call with you going through that sheet.  You get the idea. We explain to our clients how we work and what they can expect from our team.  We talk about how long they can realistically expect to wait before they get the big bookings.  We realistically talk about how long it takes to build credibility in the media world. We have set bi-weekly calls with clients to be able to share with them what we have done that week to get them seen, and what we are planning for the upcoming week. If they have any concerns, this is also an opportunity for them to voice those, and for us to address them. If they have any ideas or updates on their product, they can also share that on these calls as well. Additionally, we keep an open Google document that we update daily so that our clients can see in real time what we are working on.

Our job as their PR team is not simply to communicate openly and frequently with them, but it’s also to communicate the way that they prefer to be communicated with. So it’s important for you, as a client, to know what kind of communicator you are. Besides just the phone and emails, are you more visual or literal? How do you use communication as a tool in your life? According to this article from LifeHack, there are six main types of communicators:

1. Reflective – you use communication to bond with others.
2. Magistrate – you analyze, and are very direct and persuasive.
3. Noble – you are a practical type of communicator. You are focused and direct.
4. Candidate – you are diplomatic and easy to talk to.
5. Socratic – you are very detailed and are a good problem solver.
6. Senator – you are a strategist. You use communication to move your goals forward.

What type of communicator are you and what does this say about you or your team? Recently, we had an account that we realized was terrible at communicating, period.  And we couldn’t figure out just what type of communication really worked for their team.  We tried setting up standing calls, we emailed, we picked up the phone to try and get someone – anyone on the line…Well, as the Universe would have it – it delivered a big hit for a major morning show.  We let them know we needed an answer within 24 hours.  Again, we called, we emailed…  Two weeks went by and then – they emailed us to let us know that they had everything in place for the segment!  Guess what?  The big morning show opportunity came and went. Had the client just picked up the phone and let us know that they didn’t have the expert for the host and the location we could have communicated to our contact at the morning show as to not ruin the relationship we had worked so hard to build for them.  And just maybe we could have created another date or something for them down the line.

One of our biggest accounts has been one of the best working and communication experiences that we have had in the duration our firm has been a firm.  I personally feel that it’s partly due to their lifestyle (seeing that the company is in Hawaii) and the way their team communicates and vise versa. Always on time for our calls, responds to emails immediately, answers the phone with a smile, active listeners, they help get us things fast like content when we need it on the fly, brainstorm with us when we get a bite from media, discuss things that worked and didn’t, they get personal, they are open to feedback, they are specific, they ask for clarification when necessary, they love our ideas and we could go on and on. Folks, we have found a communication gem. Not to mention a stellar team all around from marketing to sales to production.

Whatever the case, it’s important for both PR firms and their clients to know their own communication styles so as to keep the relationship a working one, and so that the client never feels lost in the shuffle or second to a bigger paying account. When a client spends budgeted money with a PR firm, it is our job to help them reach all of their media goals and dreams.  Remember that a PR Firm can’t do that if your team can’t communicate and work together to find the best methods of communication.

So, if you’ve been working with a PR firm and not getting the results you want, the only question left to ask is this: Could your communication use a tune up?  We’d love to hear all about your communication strategies for your team.  Tell us what’s working for you!

Dunn Pellier Media, Inc.

The Premiere Health and Wellness PR Agency Worldwide

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11620 Wilshire Blvd., 9th Floor
Los Angeles, CA 90025

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