Kroger Co. and Grammy-nominated singer and songwriter, Jewel partnered to bring Wellness Your Way Festival (WYWF) to Cincinnati, OH. The festival was a three-day celebration that launched on October 4th, 2018 at the Duke Energy Convention Center. Focused on providing accessible wellness for all, the festival supplied attendees with the platform to begin, continue, or boost their health journey. The festival combined 4 stages essential to health and wellness, Know Yourself,Nutrition/Hygiene, Fitness, and Inspiration. In addition, appearances by top celebrity talent filled each day of the WYWF with discussion panels, meet and greets, cooking demos, group workouts, nightly concerts and access to the festival expo.
We were hired to garner national attention around the inaugural wellness festival. We utilized attending celebrities to educate the media on the narrative of the festival.
Our national campaign results: 272,446,484 Total Media Impressions.