Access a Proven Formula from Dunn Pellier Media. Courses Launching in May 2019 Through Wealthfit. Don’t Miss Out!

Imagine you have a new business or brand to offer to the world. You need the public to know more about it, but don’t know a single journalist or outlet that can help you get your product featured by the media and seen by consumers. So how does one go about gaining exposure? The answer is through PR. Public Relations (PR) is one of the most effective ways for any brand to gain exposure for their product or service. 

With PR, brands gain visibility, maintain credibility and most importantly, earn business. Every brand has a voice and PR makes sure that voice is heard. At DPM, we have helped hundreds of health, wellness, fitness and lifestyle brands and experts reach their media goals and desired audience to obtain the success they have today. 

Examples include:

  • The creator of the commercial home exercise regimen P90X, Tony Horton
  • Fit2Fat2Fit keto expert, Drew Manning
  • Celebrity doctor and author of Grain Brain, Dr. David Perlmutter
  • Nutrex Hawaii
  • Vega

With our proven formula, brands can earn FREE media and get the exposure they need for success. We equate success with bookings and placements. Our success comes with UVMs (unique views per month) and tv viewership numbers. The value we offer clients is brand recognition, credibility, and earned raised awareness. Therefore, we are actively pursuing earned media rather than paid media, unless otherwise requested. The objective is to gain high exposure with little to no additional cost to the client other than our monthly retainer fee.

It takes 5 times for a person to see/read about you to then go and buy your product:

  • Awareness – heard about your brand
  • Knowledge – I know a bit about your brand
  • Interest – I want to know more about the brand
  • Preference – I am considering you over the competition
  • Action – I am spending my money

Although we can never guarantee placement with the media or a journalist, our clients have always been pleased with their media results. It essentially depends on how the market receives the brand. Is the brand something trending with the media right now?  It is important to understand, however, that PR is an ongoing process that builds over time for your story, product or expertise. The client provides the seed and the PR team nurtures its growth. 

Stay tuned in May 2019, for two brand new PR programs launching with Wealthfit,featuring our CEO Nicole Dunn, to help you get a jumpstart on your PR journey.  

To find out more about our PR Campaigns for experts and brands please email Nicole Dunn directly.

“A good PR story is infinitely more effective than a front-page ad.” – Richard Branson