What PR Services Does Dunn Pellier Media Offer?
Dunn Pellier Media Provides Key PR Services to the Health and Wellness Industry
Traditional PR Services
Public relations generates earned (unpaid) media through its PR services. This kind of media facilitates interest, goodwill and traffic to a business. At DPM we value traditional media outlets. These outlets include newspapers, magazines, radio, and television. Traditional PR is still viable in a world of new interactive mediums. Social media and influencers are often seen as the dominant form of exposure, but traditional PR will not be going away any time soon.
Short and Long Term Media Placements
Through a variety of communication methods DPM secures both short and long term media placements. Short term placements help reach goals on the immediate horizon. The results can be seen in the short term, but may lack longevity. Long term media placements are more critical to building brand consistency and reputation over time. To garner maximum exposure, both PR service strategies may have to be utilized.
Social Media Strategy
Our social media strategy helps our clients grow their brand through Facebook, Instagram and Twitter. DPM is at the forefront of engaging new social media platforms and utilizing those opportunities for brand exposure. DPM clients have reported dramatic growth in followers with up to 50% in new connections. DPM’s collaborative strategies can help get a client’s brand noticed.
Working on building a brand effectively, not just building a business, is a cornerstone tenet of the DPM philosophy. By adopting client’s brand visions and styles, we create consistent messaging across the full spectrum of campaign activity. This messaging is essential to building and maintaining the strength of a brand. This is how we establish our clients within the competitive health and wellness space.
Creative Strategy/Content Production
We implement unique strategies that help our clients stand out and convey their individualized messages. Our approach ensures that the content remains consistent with the client’s audience and overall goals, despite an ever-changing environment. DPM content production continues to adapt to business challenges with creative solutions to solve new problems. During the COVID-19 Pandemic, many new and innovative approaches were taken to develop brands in a challenging landscape. New formats in Virtual PR like Zoom events, Instagram Live (IG Live), and podcasts were born. These formats quickly became very important. The formats will remain prominent in a post COVID landscape. Read more about Content Production
TV, radio and Podcasts are important mediums for PR messaging. Clients need to prepare to present themselves for interviews on these mediums. It is important that clients, and their brand, appear in the most favorable light. DPM can facilitate the connection to experienced media trainers that are able to continuously coach clients through the whole process, juts the interview itself. The formats can vary and can include live television news, recorded daytime TV interviews, and podcast features.
Production PR Services
DPM is able to create and manage a full production set for any client, depending on their creative requirements and goals. We are able to manage video, audio, contracts, stage management, talent management, lighting, union requirements, and craft services.
There are a number of different kinds of partnerships that DPM has engaged to maximize the benefit to clients. One of those is the strong partnership our publicists have with media contacts and journalists. This partnership helps increase our client’s visibility and reputation. Another critical partnership is between our client and other brands that align on key elements like values, messaging, and vision. DPM has established itself in the health and wellness space. We can facilitate connection for clients that have harmonious brands. These relationships are part of our PR services and are essential for mutual brand success.
Virtual and in-person events have become much more important for brands, as people are now more eager to engage with live events and in-person experiences. Rather than only offering clients just passive content, DPM offers clients an opportunity to develop a deeper connection with their target demographics.
Live events have a lasting impact on guests. They also facilitate positive future engagement. Our goal is to create not only a memorable event for guests, but to optimize media attention to help introduce and establish your brand. Where the rubber meets the road, through venue booking, coordinating catering, and generating guest lists, we aim to bring the story and vision of a client’s brand to life.