Articles Tagged with: Drew Manning
Drew Manning Case Study

Drew Manning – Health and Wellness Case Study

DPM claims media space for Drew Manning to secure both editorial and broadcast opportunities

About Drew Manning: Bio and Background

Health and fitness expert Drew Manning is the New York Times best-selling author of Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose and has for years been a leading voice in the burgeoning Keto Diet movement. Drew is also the creator of the A&E Show Fit to Fat to Fit and the host of The Fit2Fat2Fit Experience podcast. With over a million social media followers, Drew continues to transform people’s lives all around the world.

Known for his straightforward and empathetic fitness and health coaching, Drew has been featured on The Dr. Oz Show, CNN, Good Morning America, The Tonight Show, The View, and MSNBC, among other media outlets. He lives in Salt Lake City, Utah, with his daughters, who remind him every day not to take things too seriously.

Drew Manning’s PR Challenges

Back in 2011, Drew embarked on his first biohacking weight gain & weight loss experiment and gained a wide range of media exposure from top tier outlets like CNN, FOX News, Good Morning America, and more. Nearly ten years later, Drew wanted to do it all over again, hoping to learn how his body might perform differently as he approached 40. A core mission of the Fit2Fat2Forty journey was to spread messaging around authenticity and empathy. Ultimately, Drew aimed to influence a shift in the fitness industry, challenging core motivations for why people choose to workout and encouraging a new emphasis on self-improvement from the inside out. Drew and his team employed the talent of Dunn Pellier Media to attract media attention in order to disseminate this important message.

Dunn Pellier Media’s PR Approach

The Dunn Pellier Media team faced a competitive and constantly shifting media marketplace, vastly different than ten years prior. The COVID-19 pandemic was an additional challenge in DPM’s effort to claim media space for Drew. Regardless of these obstacles, DPM remained steadfast in our efforts to secure both editorial and broadcast opportunities.

Goals: More specifically, DPM identified three goals

  • Garner regional TV coverage
  • Secure at least one national TV segment
  • Create as much online press coverage as possible

DPM Public Relations Strategy For Drew Manning

After in-depth research and careful consideration, the following two-dimensional earned media strategy was determined to be the best method to achieve our collective goals:
Framing the Fit2Fat2Forty Journey as “Flipping the Script”
A key message that was important for our team to prioritize was the uniqueness and novelty of Drew’s mission. Just as Drew recognized a lack of empathy in the fitness industry, we identified a gap in existing fitness stories. It was clear that “fitness” was consistently framed as a unidirectional journey, whereas Drew was proving the opposite to be true. DPM saw this as a promising chance to gain attention from large outlets with expansive reach.
Positioning Drew as a Fitness & Keto Expert
While our team mainly prioritized pitching top tier online and TV outlets for feature
stories about Drew’s Fit2Fat2Forty journey, we simultaneously positioned him as a top expert in the general fitness and keto conversation. Tactics included: monitoring journalist requests and offering Drew as a source for expert quotes, proposing fresh story angles that revolved around current trends in the fitness space, and networking with the media to understand any available editorial opportunities.

The PR Results For Drew Manning

Despite the challenges presented below, DPM was successful in several ways. We secured coverage at top online outlets that included Drew as an expert source, including Parade, Men’s Journal, and Yahoo Life. Another highlight of this campaign was DPM creating an editorial opportunity with Business Insider that featured Drew’s Fit2Fat2Forty journey. Lastly, the team succeeded in garnering several regional TV segments in top markets, such as KTLA, California Live, Good Day D.C., WFLA Tampa, and KATU Portland. Our efforts also resulted in exciting segments with EXTRA, The Doctors, and DailyMail TV.

 

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Drew Manning’s Weight Loss and Fitness Journey

Losing Weight at 40 is Hard, But Not Impossible

You may recall Dunn Pellier Media’s fitness client, Drew Manning, from Fit2Fat2Forty. In anticipation of his 40th birthday, he set out to gain weight over 4 months to prove to himself and to his clients that you can get fit after 40!

Drew is well on his way to proving his point, bringing his fitness followers and followers on Instagram along for the ride. In the weight gain part of his plan, he showed four diets – vegan, paleo, keto, etc. – and demonstrated all of them in an unhealthy way.  He also dropped all of his fitness routines.  He wanted people to see how not to do these diets in order to gain weight.

In his “back to fit” portion of the plan, he is showing everyone these same four diets but this time following them the right way.  And he has added back his fitness routines and the motivational part to keep everyone moving!  He was able to demonstrate that when done correctly, you can get fit no matter your dietary preferences – with a few tweaks, of course.

Drew is presently 28 weeks into this 8-month journey. Let’s see how he’s doing!

Photo courtesy: Drew Manning’s Fitness Journey

9 Weeks into the Back2Fit Journey

And 9 more weeks to go to get his fitness back! Drew is currently down almost 39 lbs! 23ish more pounds to go!

Beginning Results (Aug 27, 2020):

– Weight = 181.6 lbs
– Waist = 33.5”
– Hips = 38”
– Body Fat % = 8.4%

Heaviest Results (Dec 27, 2020):

– Weight = 244 lbs
– Waist = 46”
– Hips = 47.5”
– Body Fat % = 26.2%

Current Results:

– Weight = 205.4 lbs
– Waist = 38”
– Hips = 41.75”
– Body Fat % = 15.4%

Physical/Emotional Changes – Get Your Fitness Back

Here are Drew’s Physical/Mental/Emotional Changes as he grows his fitness routine:

– This week I did Keto + IF
– Digestion was way better this week
– Not as hungry in between meals
– More mental clarity this week
– Sleep efficiency dropped this week but could be due to stress from preparing to move soon
– Still continuing to make my bed, take cold showers, meditate, gratitude journal, positive affirmations and walk every day

Are you interested in joining Drew on his fitness journey?  You can join the program at any time – even after he loses all the weight!

For more information, visit Drew at the Back2Fit program.

We are rooting for you (and Drew) here at Dunn Pellier Media!

Brain Fog, Cravings and Emotions, Oh My!

Drew Manning’s #Fit2Fat2Forty Challenge Check-in, Week 10

Photo Credit: Drew Manning Instagram

As the holidays approach, and the call of all those yummy holiday foods are beginning their initial tantalizing whispers, we thought it would be a good time to check in with our very own Drew Manning of Fit2Fat2Fit! Drew is currently in week 10 of his 3-month challenge to gain weight again! He’s out to prove that you can get fit after 40, hence the title of this latest challenge, #fit2fat2forty! He turns 40 himself at the end of December, and will be embarking on a 3-month journey to get fit again and drop all the weight he has gained during this time alongside any and all of his followers who want to drop weight too!

With the holidays on the horizon, we’re thinking he timed the “weight gain” portion of his challenge quite perfectly! You can bet he’ll be having seconds and probably even thirds of all that pumpkin pie, eggnog, and gravy!

Before we lose you in your daydreams of holiday foods (sorry about that!), let’s check in to see Drew’s progress:

Week 1:

Weight = 181.6 lbs
Waist = 33.5’’
Hips = 38”
Body Fat % = 8.4%

Week 9:

Weight = 217.6 lbs
Waist = 41.25”
Hips = 43.5”
Body Fat % = 18.9%

Mental/Emotional Changes:

  • Still sleep-deprived
  • Libido is dropping
  • I get stressed easier
  • Feel tired during the day and almost need to take naps
  • Can’t fall asleep at night even though I’m exhausted
  • Constant brain fog
  • Lack of motivation to do chores/work
  • Major food cravings
  • Eating my emotions

Ugh, there you have it, folks. Proof that though the food may feel good on your tastebuds, choosing unhealthy foods comes with a price, many of them listed in Drew’s list of mental and emotional changes above.

If you could use a little extra kick in the New Year to get fit and healthy, you might want to consider hopping onto Drew’s challenge when it begins on January 3rd! JOIN THE JOURNEY!

Whether you are just generally interested in tracking Drew’s journey or you have a personal “steak” in the game, follow him on IG @fit2fat2fit and subscribe to his podcast for more intimate details.

Keto & Fitness Expert Drew Manning’s Weight Gain Update

Week 5 of Purposely Gaining 60 Pounds – See Where Drew is at!

Photo credit: Drew Manning

Hello everyone! A few weeks ago, we began to follow the journey of Dunn Pellier Media client Drew Manning, who has embarked on another challenge to gain 60 pounds in 4 months and to lose that same amount of weight in another 4 months. Drew is currently 5 weeks into his weight gain journey and will begin his weight loss journey on the first Monday in 2021, just a few days after his 40th birthday.

You might recall that Drew has already done this before. In 2013, he gained 75 pounds on purpose in an effort to try to feel more empathy toward his clients who were trying to lose weight. It worked. As a personal trainer who had never been overweight in his life, gaining that weight helped him understand not just the physical toll being overweight can have on your body, but also and probably more importantly, the emotional one. Suddenly, he understood his clients’ struggles from the most intimate level, and he finally saw through the myth of the fitness industry: that being fit makes you happy. Turns out, it’s not being fit that makes you happy. It’s loving yourself first, no matter your weight, and choosing to love your body from that place. Choosing to lose weight out of love for your body instead of hate for your body is the most effective way to maintain health.

Drew is turning 40 at the end of December, and he wants to turn the myth on its head that you can’t get fit after 40. Please note that he wants to do it from a knowing place. He understands that hormones change and your body changes in ways that it might make it hard to lose weight after 40, so he’s embarked on a journey to gain weight and lose it after 40.

The reason why so many Americans give up on a fitness journey is not that they aren’t trying, but because sustainable health cannot be distilled to just eating less and exercising more.

No one believes in this more than Drew because he found himself becoming so obsessed with how he looked on the outside, instead of focusing on how he felt on the inside.

After successfully completing the challenge and losing the weight the first time, he felt so much stronger — physically and mentally — because he challenged his core motivations. He now believes that one of the most important questions we can ask ourselves is,

  • Why am I trying to lose weight?
  • Is it for myself, or because society is telling me I have to look a certain way?

Drew also recognizes the lack of empathy in the fitness industry: “No one cares how much you know until they know how much you care first.” He cares SO much about truly understanding the helplessness and frustration that his clients feel when pursuing a healthier lifestyle that he’s doing it all over again.

Drew’s journey began 5 weeks ago. Let’s check in to see where he’s at:

Photo Courtesy: Drew Manning Instagram
Week 1 Stats:

Weight – 181.6 lbs
Body Fat – 8.4%
Waist Size – 33.5″

Week 5 Stats:

Weight – 211.0 lbs
Body Fat – 15.5%
Waist – 38.5″

In his own words:

“This journey is way harder than people think y’all…Physically, yes, it’s hard, but it’s way harder mentally and emotionally. Not being able to exercise, the physical exhaustion, the sleep deprivation, and how all of that affects my brain and my ability to deal with stress is no joke. I’m surviving, but it’s getting harder and harder each day. ’ll get through this though and so will we! Let’s do this!!!”

Keep it up, Drew! You’re doing great!

If you’d like to follow Drew’s journey, check him out on fit2fat2fit.com and follow him on Instagram for up to date posts on his progress, food challenges, weight gain, when diets go bad, and more.

Photo Courtesy: Drew Manning TikTok

See what food challenge Drew has up next!  Follow him today!

Fitness Expert Drew Manning Announces New Fit 2 Fat 2 Forty Challenge

This Time Drew Will Gain And Lose 60 Pounds As He Turns 40

Drew Manning Fit2Fat2Fit

Fitness expert Drew Manning who skyrocketed into stardom when he went from fit to fat and intentionally gained 70 pounds in 2011, revealed today his plans to get fat again for his new challenge, Fit 2 Fat 2 Forty.

Drew Manning Video on Fit2Fat2Fit Forty Challenge

The Fit 2 Fat 2 Forty journey will take Drew through the highs and lows of gaining weight over four months beginning at the end of August, and then attempting to lose that weight beginning in January 2021, while focusing on four diets (Paleo, Keto, Vegan, and Vegetarian).  He will showcase all the things you shouldn’t do when good diets go bad (hence why you would gain weight) while following each diet.  Under the guidance of a medical professional and armed with eight years as a fitness and nutrition expert, Drew will examine the mental, emotional and physical struggles of those who gain and lose weight while examining the added challenge of age as he approaches and then turns 40 in December.

“I gained so much knowledge when I first did the Fit 2 Fat 2 Fit experiment, gaining and losing 70 pounds,” said Manning. “I was on the brink of diabetes and other weight-related medical conditions and felt lethargic for the first time in my life.  Now, I have empathy for what some of my clients go through when they try to lose weight.” He added, “this new challenge came about when I started to explore turning 40 and how your body can change with age and I’m focusing on some of the most popular diets and the pitfalls and how to be successful with each of them.”

“I have no idea what will happen this time around when my fat cells are awakened”, continued Manning, “because it’s easier to gain more weight when you’ve been fat in your past.”

The entire Fit 2 Fat 2 Forty journey will be documented across social media channels and Fit2Fat2Forty.com beginning on August 27, 2020.  A program launch video can be viewed beginning today on http://fit2fat2fit.com/forty.

On a weekly basis Drew will do a live weigh-in and a food challenge to showcase how a specialty diet can go wrong.  He will also take you along on his food shopping trips and take you down the aisles. Throughout the months, he will be joined by Dr. Mike Cobble who will guide him as his doctor and other notable experts like Mark Sisson (Paleo), Thomas DeLauer (Keto), and others in their respective fields to interject with knowledge and insight into what he is experiencing.  Drew will also undergo a series of cognitive tests throughout the journey under the eye of four-time U.S. National Memory Champion Nelson Dellis, to investigate the role weight gain plays on memory performance. The last day he will gain weight is his 40th birthday on December 27th and then it’s really on…Drew will then switch gears to follow the four diets properly to lose the weight he’s gained and will invite everyone to join him on January 3, 2021, to become healthy and fit alongside him.

Drew has a very clear intention this time around to show how and why empathy is critical for those who struggle with physical transformation. He knows now from personal experience that people who are overweight are wrongfully judged, misunderstood, and too often labeled as lazy or less than because of their weight. He truly believes empathy can help bridge that gap by aiming to understand a person’s mental and emotional state of mind, and how they influence their weight gain in the first place.

Drew Manning Fit2Fat2Fit

About Drew Manning:
Drew Manning is a fitness trainer and Keto Diet, expert. Drew made major headlines eight years ago when he embarked on a journey to gain 70 pounds to understand what his clients undergo and experience the challenges himself. “Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose” is a New York Times Bestseller, released in 2012, and his weight gain and weight loss journey were made into a TV show for A&E.  Drew has been covered by every major media outlet and surprised himself with how it was equally an emotional journey as physical.

Complete Keto: A Guide to Transforming Your Body and Your Mind for Life

You can’t go very far these days without hearing the word KETO in conversation somewhere. Maybe your doctor has recommended it. Maybe your friend has sworn by it. Maybe you hear it on a podcast somewhere.

If there is a single diet that is taking North America by storm right now, it’s the KETO diet. And with good reason. Studies continue to show the benefits of a high fat, medium protein, low carb diet (aka the foundation of the KETO diet). Drew Manning, KETO and fitness expert, has explained it all beautifully in his new book, “Complete Keto: A Guide to Transforming your Body and Your Mind for Life.” 

Drew inadvertently made a name for himself a few years ago when he purposely gained and lost 75 pounds in 6 months. How did he lose the weight? KETO. That’s how. And work outs. Lots of work outs.

He documented his self experiment in his first book (which, we should add, became a New York Times Bestselling book) called Fit2Fat2Fit. Since then, he has helped thousands of people lose weight, get fit, and stay fit. He has been featured on Good Morning America, The Tonight Show with Jay Leno, MSNBC, Yahoo!, The Dr. Oz Show, The Doctors and CNN, along with his own show on A&E and Lifetime.

Drew is back with his new book Complete Keto: A Guide to Transforming Your Body and Your Mind For Life. This is the first book of its kind, offering a truly comprehensive, integrative, and results-driven ketogenic diet program to create lasting change in your life. The book contains a highly accessible program that is filled with practical tools, emotional support, and real-life wisdom readers need to get lasting results.  In this fitness and health landscape that has become enamored with the KETO diet, this book has a holistic approach to KETO and can enhance how you might be already using the diet.

So what are you waiting for? Spring out of bed in the morning. Increase your energy to epic proportions. Sharpen your mind, be on top of your game, and always be ready for action. Consider going KETO, and if you do, use Drew’s book as a resource for what will probably be the most important transformation of your life. The books hits shelves February 12th. Pre-order your copy today.

For more information on Drew Manning, visit http://www.fit2fat2fit.com/ 

Want Mental Clarity AND Fat Loss?

Go Keto, says Drew Manning, and yes: Eat more Fat!

As health trends tend to do, once they start spreading, they spread like wildfire. The Keto health trend is one such example, and if you’re looking for an amazing bio hack to jumpstart your health and gain mental clarity, you might want to dive deeper into what it means to be Keto.

Celebrity fitness trainer, Drew Manning, created the 60 Day Keto Jumpstart specifically for this reason.

As he said in an article in Organic Authority by Emily Monaco, by going Keto, “People are experiencing this mental clarity that they’ve never experienced before.”

As part of Manning’s program, he encourages intermittent fasting (where you don’t eat for a span of up to 16 hours but at least 12 hours), eating fatty foods (yes, you read that right, but don’t head to the greasy fried foods just yet), and following a program that feels easy and frankly, not like dieting at all.

In Manning’s words, “the Ketogenic Diet is a high fat, moderate protein, and low carbohydrate diet. Through the restriction of carbohydrates, it re-programs your metabolism to burn your fat stores for fuel rather than using the glycogen stored in your muscles. The low-carb intake helps to keep your insulin and blood sugar levels from spiking. This allows your fat cells to begin releasing fatty acids, which your liver will then break down to produce what are called “ketones.” Ketosis is the physiological state that is achieved when your body breaks down ketones for energy rather than the glucose from carbohydrates.”

Sound interesting? We thought so too.

For more information, visit https://keto.fit2fat2fit.com/fat-for-fue

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