Articles Tagged with: health and wellness pr firms

Dunn Pellier Media, Names New Director of Public Relations

Shea Gorden Named Director of Public Relations

Gorden will now serve in the new role of Director of Public Relations. In this role, Gorden will focus on leading the culture, training, and development of our teams.  And, she will also manage and oversee the company’s PR teams and their activities.  Gorden began her career as an intern in 2017 and worked her way up to Publicist in 2019. She has acted as a catalyst in keeping clients happy and satisfied with much success in the wellness industry.

“Working at Dunn Pellier Media has been the fuel to my health and wellness fire. I’ve always had a fondness for the industry, but getting the opportunity to work with game-changers, thought leaders, and others interrupting the space has catapulted my fondness into passion,” said Gorden.

New Goals for the Company

Her goals will include educating the PR team on public relations best practices, paving the way for new media relations, and ensuring the publicity goals of our clients are being met. In addition, Gorden will continue working with clients while guiding the entire account services team.  She will report directly to CEO and founder, Nicole Dunn.

As a result over the last year, Dunn Pellier Media has had a 20% annual growth rate.  The agency closed a number of new accounts including the Les Mills fitness brand, Essentia – the world’s only natural memory foam mattress – and SideChef with a collaboration with Walmart. 30 clients trusted DPM with their PR efforts throughout the pandemic, creating new opportunities for current DPM personnel and growth. Dunn Pellier Media is also happy to welcome Jocelyn ClendeningElon University graduate of 2021 and former intern, to the team as a Junior Publicist. This role will report to Shea Gorden, Director of PR.

“This is an exciting time for Dunn Pellier Media. We are growing rapidly and have a diverse and incredibly interesting client base who are driving real change in the health and wellness marketplace.  Wellness opportunities are happening in many major industries.  This is helping brands create a purpose-driven culture for their consumers. Wellness is sure to be a part of every facet of our lives — from food and skincare to airlines, hotels, cars, and even banking.  By creating a wellness-oriented mission, brands can evolve to meet the ever-changing needs of both their consumers and the world at large,” said Nicole Dunn.

About Dunn Pellier Media:

Dunn Pellier Media specializes in health and wellness public relations.  It is at the forefront of the growing wellness marketplace. Our team is passionate about doing our best.  We love connecting brands, experts, and other game-changers who are working to improve lives. Our clientele ranges from medical experts, cookbook authors, and fitness trainers to innovative apps, beauty products, and more.

To learn more about what we do please visit www.dunnpelliermedia.com.

For more information please contact Nicole Dunn at nicole@dunnpelliermedia.com.

How a Store Chain and a Pop Singer Drove Interest in a Wellness Festival

Kroger and Grammy nominee Jewel, co-founders of the Wellness Your Way Festival, joined forces to publicize the three-day event in Denver through focused promotions

Winner: Dunn Pellier Media

It’s important to see the big picture without forsaking the particulars.

Dunn Pellier Media was tasked with driving 1 billion impressions in total for the 2019 Wellness Your Way Festival (WYWF), a three-day health and wellness festival, co-founded by Kroger Co. and singer/songwriter Jewel.

The attention to both the forest and the trees helped Dunn Pellier Media take home top honors for “Best Event Promotion” in PR Daily’s 2020 Digital Marketing & Social Media Awards.

Because wellness is a universal concern, Dunn Pellier Media emphasized the festival’s accessibility, inclusivity and affordability. It also highlighted—with emphasis geared to the media outlet—Jewel’s commitment to mindfulness, as well as her celebrity status and musicianship.

Overall, Dunn Pellier Media solidified 200 pieces of coverage with 1.51 billion online readership, 5.39 million estimated views overall, and 4.21 million reach on Instagram stories. Top press hits include Yahoo, In Touch, Life & Style, Buzzfeed, Extra, and Fox 31 Denver. (The 2019 event was held in Denver.)

Digital Marketing and Social Media Awards Winner

View More Digital PR Social Media Awards 2020 Winners.

Visit Ragan.com/Awards to learn more about awards opportunities.

*Article credit PR Daily.

*Photo courtesy of Wellness Your Way Festival

 

Mark Wahlberg Backs Australian Based Fitness Franchise, F45: It’s Functional Training for Everyone. Find One Near You Today.

Photo Credit: F45 Training

As far as gyms go, you’d be hard pressed to open up a studio that hasn’t already been done before. And yet, gyms keep opening up around the globe. Why? Because millions of us want to stay fit and millions of us will do whatever we can in order to do it.

But hands down, some gyms just do it better than others. And when Mark Walhberg walked into his first F45 Gym, he was hooked. 

“I’m a fitness fanatic and I fell in love with F45 after I walked into a gym and saw people from all walks of life, all levels of fitness, working out together,” said Wahlberg, who first tried the studio last November, according to an article in Bloomberg.

The article goes onto say:

“The company has more than 1,500 studios in 40 countries and partnerships with two dozen universities including Stanford and Texas. [According to its founder, Rob Deutsch], it may open as many as 10,000 franchises alone in North America, and also sees opportunity in Europe, Asia and Sou h America. [Deutsch] nearing a deal to offer the workout on a cruise line and is developing a software-based product for hotels.

“We’re selling roughly 50 franchises a month and we’re confident it’ll ramp up to 70 to 80 a month by the end of 2019 to well over 2,000,” he said.

A quick click on the opening video on their homepage tells you everything you need to know about F45: 45 minute workouts sourced from a database of over 4000 movements so that you never do the same workout twice. It’s timed, it’s safe (they demo each move for you before the workout begins), it’s fun, and it’s for everyone.

With franchises opening up around the globe, you’re sure to find an F45 gym near you. Try it out today, and see what all the fuss is about. If it’s good enough for Mark Wahlberg, it just might be good enough for you too!

Hiring Dunn Pellier Media PR team helped our client F45 Training get the word out about this exciting Public Relations announcement.

For more information, visit https://f45training.com/

*Photo credit: 45 Training*
 

Feeling Burnt Out? Discover the Connection Between Sleep & Career Burnout

When it comes to career burnout, there are undoubtedly a number of factors that play a role. According to an article featuring our PR client in Forbes Magazine, these factors include but are not limited to work-life balace, a poor job function fit, a mismatch in values, lack of employee appreciation, certain personality and character types and not progressing in one’s career.

But what about sleep? Can it play a role in career burnout? In a word, yes. Why? 

Sleep Cycle has found that 40% of Americans say stress is the biggest disruptor to circadian rhythms, and 60% feel their circadian rhythm is affected by their work-life balance. Our circadian rhythms control our sleep-wake schedule, and so if our rhythms are out of sync, our sleep will take a hit,” says Rachel Montanez, author of the aforementioned article in Forbes Magazine.

She goes onto outline three ways in which lack of sleep affects us:

1. It disrupts our mindset.
2. It disrupts our work environment.
3. It can negatively effect our career or job choice.

Our very own client at our health and wellness PR firm, Dr. Caroline Leaf, is a neuroscientist and author of Think, Learn, Succeed: Understanding and Using Your Mind to Thrive at School, the Workplace, and Life. Dr. Leaf was called upon as an expert in the article. She broke down how sleep can disrupt our mindset and why that is important:

“Sleep is a regenerative housekeeping function allowing the mind and brain to sort out and clean up the thought-building process that occurred while the individual was consciously awake. It increases our ability to self-regulate our own thinking, feeling and choosing, which we do all day long. If we don’t get enough sleep, we will tend to approach work, relationships and life with a more negative and pessimistic attitude.”

So the next time you are thinking about burning the midnight oil, it might be best to think again. If getting a few extra hours of sleep can in turn make you more productive during your waking hours on account of having a positive impact on your mindset, perhaps that might be the better choce?

Food for thought. Happy sleeping!

To read the original article, visit Forbes.com

For more on Dr. Caroline Leaf, visit Dr. Leaf.com


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The Premiere Health and Wellness PR Agency Worldwide

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