Articles Tagged with: press

Want Better PR Coverage?

Leverage Your Relationships.

Are you a small business or brand looking to up your PR game this year, especially now in this new virtual world? Have you been trying to do it yourself without results? Or maybe you’ve gotten some results, but want to kick things into high gear.

If you need a little advice, keep reading.

Here at Dunn Pellier Media, we have over 15 years of television producing experience and 10 years of PR power. We have built television relationships with everyone from the Today Show, GMA, The Doctor Oz show, CNN, CBS This Morning, The Doctors, Extra, and more.

We have booked a variety of print coverage in everything from the NY Times, Wall Street Journal, Boston Globe, Fortune, Shape Magazine, Men’s Health, Good Housekeeping and more…all by developing powerful relationships with the media, affiliate partners, bloggers, magazine editors, TV producers and other influencers that gave our clients the ability to leverage their information which in turn presented them with better opportunities for brand visibility. It all started with introducing ourselves to new contacts.

In short, we have spent the better part of a decade cultivating our relationships with media outlets, and it is truly at the core of our success in PR. And if you want to land coverage in local, national or any media outlet, you would be wise to do the same.

But How?

  1. Don’t Expect Instant Results – it takes time to build relationships. Take the time to build them, cultivate them, and honor them.
  2. Choose the Right Relationships – if you build a relationship with an editor, producer, or journalist who doesn’t write about your particular topic, it’s a waste of both your time. Find out who is in your particular field, and build relationships with those people.
  3. Show Some Personality – let these editors, journalists, and producers see the real you, not just some generic, robotic version of what you think you need to be in order to get published. Authenticity reigns supreme.
  4. Start a Conversation on Social Media – don’t stalk these people on social, that would be weird. But do follow their posts and get a feel for what they like to feature. Comment on their posts, and even share their posts on your social feeds if you feel compelled to do so.
  5. Stay in Contact – offer to bring them their favorite coffee. Send thank-you notes if they’ve featured you or done anything nice for you. Stay top of mind so that they remember you when something that fits your niche comes up.
  6. Help Them Solve a Problem Their Audience Has – your business isn’t as exciting to them unless you tie it to a problem their audience has or some current event. Then it becomes gold. Find out how to position yourself in this way.
  7. Do the Research and Stay on Top of Connections – if you pitch them something they don’t tend to feature, they’ll know you didn’t do your research, and they’ll also feel like you didn’t respect their time because of it. Don’t make that mistake.

We know, it’s a lot. We never said building and maintaining relationships was easy! But it’s truly at the heart of our PR strategy, and why we’ve had such great success with getting our clients featured on TV and in print. If this sounds exhausting to you and you’d rather we do this for you, send us an email and we can set up a time to talk about your PR goals. To check out our clients, past and present, visit our Facebook Page or Twitter!

Check out some client WINS this week:

Client Travis Eliot from Inner Dimension TV, Explains Why Stretching is Important Now More Than Ever! on PopSugar


You Don’t Have to Be Able to Touch Your Toes to Master These Stretches with Bulldog Yoga’s Tessa Jenkins on PopSugar

Client Dr. Louis Ignarro, The Nitric Oxide Gas Inhalation Therapy for Mild/Moderate COVID-19 Infection clinical trial in USA Today
Tame Hair With These 9 Running Headbands – Client TreadBands in Runner’s World

Whatever you decide, we wish you the best of luck, and cannot wait to see you shine!

5 Tips To Finding Inner Peace During This Holiday Season

Halloween is so yesterday! It’s time to pack up those witches and ghouls and break out the Thanksgiving decorations! Wait, what’s that? Too soon? Feeling too much pressure?

We totally get it. It seems that in this day and age, just as soon as one holiday ends, another one is upon us (read: being shoved down our throats, threatening to suck the joy out of what is otherwise a very fun holiday). No matter how you feel about the holidays, they are indeed approaching. And along with the holidays come the endless gift lists, mall lineups, and holiday traffic jams in the parking lot (that was my spot, you cotton headed nincompoop!!) 


Stay sane and tap into your inner Buddha this holiday season, with these 5 tips from Boho Beautiful:

1. Wake up an hour earlier than everyone else.

Use this hour not to be the first to benefit from some online sale, but rather, to unplug from your devices and to spend some quality time with yourself. Have some tea, read a good book, do some sun salutations, go for a nature walk. Get yourself into a peaceful state so that when the rest of the world wakes up and “life” begins, you step into the bustle completely zenned out.

2. Do this 3-part breath exercise (called “dirgha pranayama”).

This is a great breathing exercise to calm the mind and reduce stress and anxiety. This breathing exercise can be done anywhere whether you are sitting in a  traffic jam, at a line at the mall, or just feeling the Holiday anxiety level rise. Here are the steps to master the “3-part breath”:

  • Sit or lie down comfortably. Place your hand on your belly and begin to take 3 deep breaths into the belly, feeling it rise and fall.
  • Next, move into the rib cage. Taking 3 deep breaths and feel your rib cage expand as you inhale and contact as exhale. Paying attending to that movement continue for 3 breaths.
  • Moving upwards to the chest. Place your hand on your chest or your heart. Taking 3 deep breaths, feeling the gentle pressure of your hand and your chest expand on the inhale and release on the exhale. Do that 3 more times.
  • At last, combine the 3 breaths into one 3-part breath. Starting with the belly, take a deep breath in feel the belly rise, continue to breathe and move the inhale into your ribs and then your chest. Hold….and then exhale in reversed order chest, then your ribs, then your belly.
…….again…..
inhale: belly, ribs, chest
exhale: chest, ribs, belly
Continue for at least 5 or more times and feel the tension and stress release with each exhale.


3. Turn your shower into a meditative experience.

Is the shower the only time you get to yourself? No problem. Turn it into a cleansing, meditative experience. Use the flow of warm water on your face as a symbol of cleansing and purification. Visualize the water washing away all your worries, fears, and stress into the drain. Watch the water wash your body and watch it continue onwards away from you as you send off any negative thoughts and feelings along with it. Play some soft relaxing music, soap your body with natural cleansing soaps and put the intention out there as you clean your body, that once water stops and all the negative “dirty” water comes off you, you leave it in the drain. You step out of that shower, feeling refreshed, peaceful, happy, and relaxed, ready to take on the day with a positive and happy mindset.

4. Create a home sanctuary.

Your home is your personal space where you should feel completely comfortable and at peace. Try to create a small sanctuary amidst all the rest of our everyday clutter (i.e. to-do lists, the person who cut your off in traffic, etc.) Your sanctuary can be a garden in your backyard that you can take a timeout in, or your bedroom that you can decorate with candles, incense, beautiful quotes and statutes that can remind you of peace and relaxation. Take a moment to sit in your “sanctuary” for at least 5 minutes. You can practice your 3-part breath, or just simply take deep breaths and relax the body and mind. Don’t check your social media or worry about if anyone needs you at that very moment. Five minutes is all you need to reset your mind, clear your head, take a deep breath to finish the day.

5. Do this 10-minute yoga practice to help with digestion after an indulgent holiday meal.

Cat-Cow

Downward Dog

Triangle Pose

Revolved Triangle Pose

Extended Puppy Pose

Bridge Pose

Half Gas Relief Pose

Namaste and happy holidays!

For more information on The Boho Beautiful Way, visit https://bohobeautiful.life/ 

The Great American PR Debate: Finding Hope for a New Beginning on Inauguration Day


January 20th is fast approaching. And it seems like half the country is looking hopefully toward it, while the other half seems to be scrambling to find a way to turn back time. From what we read about in the press the American people are excited but anxious at the same time.

We here at Dunn Pellier Media choose to be positive and hopeful about creating our next chapter. We accept what is, and pledge allegiance to our country no matter its leader, no matter our political biases. Because like all inaugurations that came before this one, it marks the start of a new beginning.

No matter the leader, as citizens of this country, and us specifically as the keepers of news and media, we have a responsibility to use our voices to lift others up, no matter how different ours and their views may be. And indeed, every time we use our voices, we are engaging in Public Relations. So it’s very important for your message to be on point.

You may have caught the highly publicized and controversial speech delivered Meryl Streep at the Golden Globes earlier this month. Some viewed it as an attack on our new president, and others agreed with her. Whether or not you agree with Meryl Streep, it spread like fire through television, social media, and the internet.

How amazing that we have a PR battle of good and evil happening right before our very eyes! And the great thing about it is that you get to decide which is which. Who is the evil party? Who is the do-gooder? How interesting that it’s completely dependent on your values and perception to decide which is which.

We here at Dunn Pellier Media want you to get off to a great start in 2017. An Inauguration is really just that: a new start, a new beginning. It’s one of the things we admire so much about this country. No matter how bad things get, we always come out better than before.

So how can you look at your own life, at your own PR needs, and use this inauguration not to tear others down, but rather, to lift others – and yourself and your business – up?

We have seen the power of PR help to elect arguably the most controversial president in our history. So how can you harness its power to help you achieve your own goals?

Public relations can assist in expanding your message and expertise. It raises awareness for brands, and it builds relationships that run deep.

Our approach with our clients is to target the audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. We understand that Public Relations will help you to maintain a positive public image for your brand which in turn will help create a strong relationship with new and existing customers. You aren’t building sales campaigns, you are building relationships.

So how can you harness the power of PR for good this year? How will you build positive relationships with the public? How will your new start incorporate the good and the great of public relations to build the brand you’ve always wanted to build?

If you need help answering those questions, we are here. We will always be here. And we will always have your best interests and long term vision as our top priority.

Dunn Pellier Media, Inc.

The Premiere Health and Wellness PR Agency Worldwide

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11620 Wilshire Blvd., 9th Floor
Los Angeles, CA 90025

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