Articles Tagged with: press

Want Better PR Coverage?

Leverage Your Relationships.

Are you a small business or brand looking to up your PR game this year, especially now in this new virtual world? Have you been trying to do it yourself without results? Or maybe you’ve gotten some results, but want to kick things into high gear.

If you need a little advice, keep reading.

Here at Dunn Pellier Media, we have over 15 years of television producing experience and 10 years of PR power. We have built television relationships with everyone from the Today Show, GMA, The Doctor Oz show, CNN, CBS This Morning, The Doctors, Extra, and more.

We have booked a variety of print coverage in everything from the NY Times, Wall Street Journal, Boston Globe, Fortune, Shape Magazine, Men’s Health, Good Housekeeping and more…all by developing powerful relationships with the media, affiliate partners, bloggers, magazine editors, TV producers and other influencers that gave our clients the ability to leverage their information which in turn presented them with better opportunities for brand visibility. It all started with introducing ourselves to new contacts.

In short, we have spent the better part of a decade cultivating our relationships with media outlets, and it is truly at the core of our success in PR. And if you want to land coverage in local, national or any media outlet, you would be wise to do the same.

But How?

  1. Don’t Expect Instant Results – it takes time to build relationships. Take the time to build them, cultivate them, and honor them.
  2. Choose the Right Relationships – if you build a relationship with an editor, producer, or journalist who doesn’t write about your particular topic, it’s a waste of both your time. Find out who is in your particular field, and build relationships with those people.
  3. Show Some Personality – let these editors, journalists, and producers see the real you, not just some generic, robotic version of what you think you need to be in order to get published. Authenticity reigns supreme.
  4. Start a Conversation on Social Media – don’t stalk these people on social, that would be weird. But do follow their posts and get a feel for what they like to feature. Comment on their posts, and even share their posts on your social feeds if you feel compelled to do so.
  5. Stay in Contact – offer to bring them their favorite coffee. Send thank-you notes if they’ve featured you or done anything nice for you. Stay top of mind so that they remember you when something that fits your niche comes up.
  6. Help Them Solve a Problem Their Audience Has – your business isn’t as exciting to them unless you tie it to a problem their audience has or some current event. Then it becomes gold. Find out how to position yourself in this way.
  7. Do the Research and Stay on Top of Connections – if you pitch them something they don’t tend to feature, they’ll know you didn’t do your research, and they’ll also feel like you didn’t respect their time because of it. Don’t make that mistake.

We know, it’s a lot. We never said building and maintaining relationships was easy! But it’s truly at the heart of our PR strategy, and why we’ve had such great success with getting our clients featured on TV and in print. If this sounds exhausting to you and you’d rather we do this for you, send us an email and we can set up a time to talk about your PR goals. To check out our clients, past and present, visit our Facebook Page or Twitter!

Check out some client WINS this week:

Client Travis Eliot from Inner Dimension TV, Explains Why Stretching is Important Now More Than Ever! on PopSugar


You Don’t Have to Be Able to Touch Your Toes to Master These Stretches with Bulldog Yoga’s Tessa Jenkins on PopSugar

Client Dr. Louis Ignarro, The Nitric Oxide Gas Inhalation Therapy for Mild/Moderate COVID-19 Infection clinical trial in USA Today
Tame Hair With These 9 Running Headbands – Client TreadBands in Runner’s World

Whatever you decide, we wish you the best of luck, and cannot wait to see you shine!

5 Tips To Finding Inner Peace During This Holiday Season

Halloween is so yesterday! It’s time to pack up those witches and ghouls and break out the Thanksgiving decorations! Wait, what’s that? Too soon? Feeling too much pressure?

We totally get it. It seems that in this day and age, just as soon as one holiday ends, another one is upon us (read: being shoved down our throats, threatening to suck the joy out of what is otherwise a very fun holiday). No matter how you feel about the holidays, they are indeed approaching. And along with the holidays come the endless gift lists, mall lineups, and holiday traffic jams in the parking lot (that was my spot, you cotton headed nincompoop!!) 


Stay sane and tap into your inner Buddha this holiday season, with these 5 tips from Boho Beautiful:

1. Wake up an hour earlier than everyone else.

Use this hour not to be the first to benefit from some online sale, but rather, to unplug from your devices and to spend some quality time with yourself. Have some tea, read a good book, do some sun salutations, go for a nature walk. Get yourself into a peaceful state so that when the rest of the world wakes up and “life” begins, you step into the bustle completely zenned out.

2. Do this 3-part breath exercise (called “dirgha pranayama”).

This is a great breathing exercise to calm the mind and reduce stress and anxiety. This breathing exercise can be done anywhere whether you are sitting in a  traffic jam, at a line at the mall, or just feeling the Holiday anxiety level rise. Here are the steps to master the “3-part breath”:

  • Sit or lie down comfortably. Place your hand on your belly and begin to take 3 deep breaths into the belly, feeling it rise and fall.
  • Next, move into the rib cage. Taking 3 deep breaths and feel your rib cage expand as you inhale and contact as exhale. Paying attending to that movement continue for 3 breaths.
  • Moving upwards to the chest. Place your hand on your chest or your heart. Taking 3 deep breaths, feeling the gentle pressure of your hand and your chest expand on the inhale and release on the exhale. Do that 3 more times.
  • At last, combine the 3 breaths into one 3-part breath. Starting with the belly, take a deep breath in feel the belly rise, continue to breathe and move the inhale into your ribs and then your chest. Hold….and then exhale in reversed order chest, then your ribs, then your belly.
…….again…..
inhale: belly, ribs, chest
exhale: chest, ribs, belly
Continue for at least 5 or more times and feel the tension and stress release with each exhale.


3. Turn your shower into a meditative experience.

Is the shower the only time you get to yourself? No problem. Turn it into a cleansing, meditative experience. Use the flow of warm water on your face as a symbol of cleansing and purification. Visualize the water washing away all your worries, fears, and stress into the drain. Watch the water wash your body and watch it continue onwards away from you as you send off any negative thoughts and feelings along with it. Play some soft