How a Store Chain and a Pop Singer Drove Interest in a Wellness Festival

Kroger and Grammy nominee Jewel, co-founders of the Wellness Your Way Festival, joined forces to publicize the three-day event in Denver through focused promotions

Winner: Dunn Pellier Media

It’s important to see the big picture without forsaking the particulars.

Dunn Pellier Media was tasked with driving 1 billion impressions in total for the 2019 Wellness Your Way Festival (WYWF), a three-day health and wellness festival, co-founded by Kroger Co. and singer/songwriter Jewel.

The attention to both the forest and the trees helped Dunn Pellier Media take home top honors for “Best Event Promotion” in PR Daily’s 2020 Digital Marketing & Social Media Awards.

Because wellness is a universal concern, Dunn Pellier Media emphasized the festival’s accessibility, inclusivity and affordability. It also highlighted—with emphasis geared to the media outlet—Jewel’s commitment to mindfulness, as well as her celebrity status and musicianship.

Overall, Dunn Pellier Media solidified 200 pieces of coverage with 1.51 billion online readership, 5.39 million estimated views overall, and 4.21 million reach on Instagram stories. Top press hits include Yahoo, In Touch, Life & Style, Buzzfeed, Extra, and Fox 31 Denver. (The 2019 event was held in Denver.)

Digital Marketing and Social Media Awards Winner

View More Digital PR Social Media Awards 2020 Winners.

Visit Ragan.com/Awards to learn more about awards opportunities.

*Article credit PR Daily.

*Photo courtesy of Wellness Your Way Festival

 

Public Relations: Your Secret Weapon to Build Your Brand

Read on to Learn How Our Brands Increased Sales In Uncertain Times…

During the stay at home quarantine, our PR clients with wellness brands contributed to a great many media opportunities – from Forbes to Mashable to Fox and NBC. Clients have reported back to us, that the media attention has increased sign-ups for their fitness programs as well as record sales for health products. The clients who invested in having a PR team are benefiting now and so can you! There is a huge spike in media requests for anything immune-wellness related. We are currently doing “short push campaigns” with clients while everyone is adjusting to the “new normal.” With media attention, you and your product will be seen by more consumers reading articles and seeing product roundups than ever before. We are helping businesses just like yours, and we would love to help you gain more sales, signups, and increased recognition with valuable earned media placements!

Our brands used PR to gain brand recognition and increase sales during this global pandemic in a positive way. They took a risk and it paid off.  During this time you may have had to make choices about what you could and couldn’t do with your marketing efforts. We saw the media power that our brands were able to offer to readers and viewers to nurture people in the middle of a global pandemic.   With the restrictions loosening up you may be thinking about how to sharpen your lens and create new PR and marketing efforts to get more exposure for your brand.  We can assure you – through personal experience with our clients – this is one of the best times that you could help your health or wellness brands grow, gain credibility, and increase sales.

From the moment the stay-at-home orders were put in place, we pivoted immediately and went into high gear for our clients. Over the past 12 weeks, our clients with wellness brands contributed to a great many media opportunities – from Forbes to Mashable to Fox and NBC and more – some of them for the first time ever.

Take our client, Dr. Steven Quay. Dr. Quay came to us having invented seven FDA-approved drugs, and he invented his next treatment during COVID-19 that was showing promising results for easing the ventilator crisis. His combination of blood thinners and asthma drugs were presented to doctors to save coronavirus patients from needing intubation. Dr. Quay’s solution was to offer doctors patients more lung function and reduce the need for mechanical ventilation – exactly what the frontlines in NYC needed! With no television experience and a short session with famed media coach Suzanne Sena, he made his national tv debut on Fox News. His goal was to sign up to 100 doctors interested in participating in the clinical trial to get people off of ventilators. An overwhelming response with over 350 doctors signed up after the Fox segment aired!

In addition to Dr. Quay, clients have reported back to us that the media attention has increased sign-ups for their fitness programs as well as record sales for health products. Like Bulldog Yoga. When they originally came to us, one of their goals was to offer 30 days free on the online yoga platform to help people relieve stress through exercise with a workout class of yoga with fun music. On the back end, the virtual workout class program and platform were currently getting about 25 online sign-ups a week before our PR campaign. Within the first two weeks with our services – the number of sign-ups went to 125 a week for this fitness platform!

Client Tropical Oasis reported that their sales increased 4x what it was before the homestay, and this boom in sales resulted in the company investing to buy another factory to help produce more products to help American’s boost their immune health with liquid vitamins!

It is clear that the clients who invested in having a PR team are benefiting now and so can you!

Because of the current landscape, there is a huge spike in media requests for anything immune to wellness related. As such, we are currently doing “short push campaigns” with clients while everyone is adjusting to the “new normal.”  With media attention, you and your product will be seen by more consumers reading articles and seeing product roundups than ever before.  We are helping businesses just like yours, and we would love to help you gain more sales, signups, and increased recognition with valuable earned media placements!

PR is crucial if you want to stay ahead of the rest of the world in normal times, but in these new times, where everything has gone online, its importance has increased beyond measure. Public relations is often the force behind brands that “suddenly” skyrocket into growth. It’s just like those “overnight successes” you may have seen. They may seem like an overnight success, but in truth, they have been working strategically to grow and build their products and brands so that when the time was right, they were the experts to call on. PR positioned them to be those experts. PR is about building that foundation, and we are proud to have helped so many people do that. It is paying off now during these times more than at any other time that we have seen.

But you can’t just pick any PR team. It’s crucial that you find a team that matches your brand and is a good working fit. That way, as a team, you can take a look at the media landscape in the US and the current changes taking place. Relationship building is the cornerstone of public relations. Like any great relationship, the foundation of success is trust.

If you are interested in exploring the possibility of us being a good fit for you and your brand, please email our business development team and talk to Oumy Thiam to set up a call. Also, be sure to check us out on Facebook and Twitter for a full list of the many features we have landed our clients! This is your time – we can help you shine!

 

Want Better PR Coverage?

Leverage Your Relationships.

Are you a small business or brand looking to up your PR game this year, especially now in this new virtual world? Have you been trying to do it yourself without results? Or maybe you’ve gotten some results, but want to kick things into high gear.

If you need a little advice, keep reading.

Here at Dunn Pellier Media, we have over 15 years of television producing experience and 10 years of PR power. We have built television relationships with everyone from the Today Show, GMA, The Doctor Oz show, CNN, CBS This Morning, The Doctors, Extra, and more.

We have booked a variety of print coverage in everything from the NY Times, Wall Street Journal, Boston Globe, Fortune, Shape Magazine, Men’s Health, Good Housekeeping and more…all by developing powerful relationships with the media, affiliate partners, bloggers, magazine editors, TV producers and other influencers that gave our clients the ability to leverage their information which in turn presented them with better opportunities for brand visibility. It all started with introducing ourselves to new contacts.

In short, we have spent the better part of a decade cultivating our relationships with media outlets, and it is truly at the core of our success in PR. And if you want to land coverage in local, national or any media outlet, you would be wise to do the same.

But How?

  1. Don’t Expect Instant Results – it takes time to build relationships. Take the time to build them, cultivate them, and honor them.
  2. Choose the Right Relationships – if you build a relationship with an editor, producer, or journalist who doesn’t write about your particular topic, it’s a waste of both your time. Find out who is in your particular field, and build relationships with those people.
  3. Show Some Personality – let these editors, journalists, and producers see the real you, not just some generic, robotic version of what you think you need to be in order to get published. Authenticity reigns supreme.
  4. Start a Conversation on Social Media – don’t stalk these people on social, that would be weird. But do follow their posts and get a feel for what they like to feature. Comment on their posts, and even share their posts on your social feeds if you feel compelled to do so.
  5. Stay in Contact – offer to bring them their favorite coffee. Send thank-you notes if they’ve featured you or done anything nice for you. Stay top of mind so that they remember you when something that fits your niche comes up.
  6. Help Them Solve a Problem Their Audience Has – your business isn’t as exciting to them unless you tie it to a problem their audience has or some current event. Then it becomes gold. Find out how to position yourself in this way.
  7. Do the Research and Stay on Top of Connections – if you pitch them something they don’t tend to feature, they’ll know you didn’t do your research, and they’ll also feel like you didn’t respect their time because of it. Don’t make that mistake.

We know, it’s a lot. We never said building and maintaining relationships was easy! But it’s truly at the heart of our PR strategy, and why we’ve had such great success with getting our clients featured on TV and in print. If this sounds exhausting to you and you’d rather we do this for you, send us an email and we can set up a time to talk about your PR goals. To check out our clients, past and present, visit our Facebook Page or Twitter!

Check out some client WINS this week:

Client Travis Eliot from Inner Dimension TV, Explains Why Stretching is Important Now More Than Ever! on PopSugar


You Don’t Have to Be Able to Touch Your Toes to Master These Stretches with Bulldog Yoga’s Tessa Jenkins on PopSugar

Client Dr. Louis Ignarro, The Nitric Oxide Gas Inhalation Therapy for Mild/Moderate COVID-19 Infection clinical trial in USA Today
Tame Hair With These 9 Running Headbands – Client TreadBands in Runner’s World

Whatever you decide, we wish you the best of luck, and cannot wait to see you shine!

Think you Don’t Need to Invest in PR?

This Might Change Your Mind to Start Creating a Public Relations Campaign!

Look, we don’t want to brag, but…ok. We’ll brag. Because frankly, we’re good at it! As a public relations company with a focus on health and wellness brands, we take pride in bragging about our clients because we truly believe what they stand for will make the world a better, healthier and happier place. And in bragging about them, we get them seen. We get them articles in major online publications. Spots on local and national TV. With our extensive list of contacts in the media world (one that we’ve spent a decade building), we get them access to an audience they wouldn’t otherwise have access to.

In today’s media landscape, you have to be strong-willed and have the persistence to get the attention of the media.  They get hundreds of pitch emails daily.  Often if they don’t know you they will delete your email, unless it’s relevant to the news cycle.  Remember, there are tons of credible experts and brands that have been doing PR for years and have built up a good media contact list – they give good media interviews!  These chosen few have figured out the media formula to get press coverage. We applaud them, but we want you to know how hard they had to work to get there. It could take you years of daily posting to garner a big following on Instagram, but if you got one National segment or a series of articles and local tv spots, it might take you a much shorter period of time.

Maybe you are interested in PR but don’t know where to start?  If you are new to the public relations scene you can always start off with an online course to teach you about the basics and how to get started.  This is a great way to understand how much work it takes to start with nothing and build a base.  Like in our 7 Part Online Course – The Hustlers Guide to Capturing Media Attention and Getting Eyeballs on Your Brand.  Just think FREE PR.  And for $49 dollars you get the following:

  • How to find & build media relationships that pay dividends in free eyeballs
  • How to become THE Go-To Expert in your industry so journalists look for YOU
  • How to create a PR Timeline that leverages the strengths of your brand and keeps your traffic goals on track
  • How to craft an irresistible pitch that’s researched and tailored to a specific journalist

Another scenario could be that you already have some media and need help from a professional?  We gotcha covered.  If you are a wellness, lifestyle, or fitness brand our team of dedicated PR pros can help!

Hiring a PR team takes the work of publicizing yourself off your plate so you can focus on what you do best. And wouldn’t it be great to take comfort in knowing that if you focus on what you do best, someone is working to find an audience to actually appreciate what you do and get placements at the same time?

At Dunn Pellier Media have had many client success stories in our tenure, including helping P90X star, Tony Horton, rise to fame. And more recently, we got our client, Bulldog Online, a virtual workout yoga platform for people who don’t like yoga, mentioned in Money Magazine as one of the Best Workout Apps to try! They went from 25 downloads of their app and program to 125 a week!  That’s the power of PR.

In the same week, we got another client, Tropical Oasis, a liquid vitamin company mentioned on ABC News 7 WJLA. Our client Dr. Steven Quay was featured on Fox News announcing his The COVID-19 HOPE Clinical Trial to Eliminate Most Hospitalizations (that is the Daily Mail link that also covered the story).

We could go on, but there are too many to count! You can check them out for yourself on our Facebook or Twitter page.

Our job is to be the biggest cheerleaders for our brands, to help them increase their sales, help branch partnerships and build relationships with the media.  We can also help you out if you are just starting out with our online program.

You have two options:

  1. If you are just starting out – learn how to boosts awareness and drive tons of traffic with media placements – Our PR course is so affordable ($49 dollars), how can you resist!?
  2. If you are a brand or business that is aligned to the health and wellness industry, and you’re feeling stalled in your growth, or feeling like you could use some support in getting more exposure, send Oumy Thiam an email and we’ll see if we are a good fit for each other.

Don’t let your fear hold you back from achieving the kind of success that is waiting for you! Check out our work on our social feeds and our website!

A Letter From Our CEO

Dear friends, colleagues and wellness enthusiasts,

Our company Dunn Pellier Media, specializes in health, fitness and wellness PR. We are proud to have over 14 years of specialty PR to build amazing brands and keep them relevant in the current news cycle.  We are so appreciative of the positive coverage of our clients from the many media friends and colleagues we have built over the years.  Thank you.

Our mission during this time is to provide American’s with nourishing news that will help them weather through this tough time.  We are praying for everyone affected by COVID 19 and the Coronavirus.

We have doctors working behind the scenes working on clinical trials (Dr. Steven Quay -COVID 19 HOPE), Nobel Prize winner, Dr. Louis Ignarro, Ph.D. who found Nitric Oxide which is being used as an experimental treatment for COVID 19. D’OXYVA a company on the frontlines of COVID 19 helping people significantly improve macro- and micro-circulation of blood flow and certain nerve activities in the body, which together are widely reported to form an effective non-invasive, pain-free solution option for many conditions and underlying causes.  We have doctors who specialize in immune disorders and eating to beat diseases like Dr. Terry Wahls, naturopathic doctor Dr. Christian Gonzalez (Heal Thy Self Podcast) who can discuss anything from home health to dispelling myths out there.

We also have fitness brands that are helping keep people occupied and active like Bulldog Yoga, Trainer Corey Phelps, Inner Dimension TVFuture.fit (who doesn’t need a personal coach and trainer right now!), Tropical Oasis liquid vitamins to boost the immune system and Los Angeles meal delivery Z.E.N. Foods.

We are thinking positive thoughts for everyone!  Thank you for continuing to work out and eat right during this stressful time.  It’s our hope that our clients’ expertise and brands will help someone out there.

Nicole Dunn, CEO Dunn Pellier Media

Safe Meal Delivery in Trying Times Avoid Grocery Store Lines with Safe Home Meal Delivery With Z.E.N. Foods

Photo Credit: Z.E.N. Foods
 
Safe Food Prep and Delivered Straight To Your Door
 
Given the current state of affairs, do you find yourself thinking twice before ordering take out or meal delivery? You should, and you’re not alone. With information circulating about how long the virus – and other bacteria – can last on certain surfaces, you’re right to be concerned and to begin questioning your local take out spots and/or meal delivery services. How can you trust that these places are taking extra precautions to ensure you and your family’s safety?

If you’re tired of cooking your own food (or can’t find the ingredients you’re looking for on the bare shelves at the store) and are looking for a safe alternative, consider Z.E.N. Foods. This meal-delivery service has been providing delicious, zero effort nutrition (aka Z.E.N.) meal delivery for their clients for the last ten years, and they take their clients’ health seriously. Even before this outbreak, they adhered to the strictest food preparation safety standards, and now they are complying with all of the CDC’s and other healthcare professionals’ guidance on food safety. And not just the food, but also the containers they come in and the surfaces they are prepared on.

“Z.E.N. Foods has always maintained the strictest standards. Our vendors are local and we grade all of our ingredients for quality, freshness, and sustainability every delivery…Once our food is cooked, it is then blast chilled down to 34° within a 90-minute period. This is to not only prevent any foodborne illnesses but also ensures the freshness of the food. Then everything is plated in a cold room at 34°,” says the founder, Mariana Rossano.

The best part of Z.E.N. Foods (besides them being free of contamination and the possible spread of COVID-19 to you and your family)? It’s price-conscious AND healthy, with dinners starting as low as $9.95/meal! You really can’t go wrong!

USE OUR DISCOUNT CODE: ZEN10 for 10% off your order!

For more information and to place your first order, visit https://zenfoods.com/

 
See Z.E.N. Foods on KTLA discussing food safety for meal delivery and a great way to feed the senior in your life (Mom, Dad, Grandma!!)

The Wellness Your Way Festival is Back – An Affordable Music & Wellness Festival For All

Grammy Nominated Singer Jewel’s Festival comes to Denver & Cincinnati…

So, you wanted to go to the Goop wellness festival but couldn’t quite stomach the $500+ price tag for a ticket? We totally get it. The good news is that wellness festivals can actually be accessible to everyone – at any price point. Let’s leave the gooping to the goopers, and instead let’s focus on the crown Jewel (wink wink) of festivals: Wellness Your Way Festival!

Grammy Nominated Singer/songwriter, Jewel (yes, that Jewel) partnered with Kroger and Inclusion Companies to launch the first ever, affordable music and wellness festival last October in Cincinnati. As you can imagine, it was a huge success. But not just because of their star studded line up, including Jewel herself. It was because this festival did something no other festivals appear to be doing: it was made affordable to everyone, no matter their income level. And when it comes to music and wellness, shouldn’t we all have the chance to learn about what makes us healthy and listen to good music? We think so. 

Wellness Your Way Festival is here to stay – they will be back in Cincinnati this October! But they didn’t want to stop at just one city, so they have added another stop: Denver, Colorado in August!

That’s right, Denver fans and citizens, you can attend a celebrity studded, affordable wellness festival in those Colorado rockies for a small fee: $35 for a 3 day VIP pass, $25 for a regular 3 days pass (same deal without the bells and whistles of the VIP stuff), or $10 for a day pass to either day (Friday, Saturday of Sunday).

Got any children under 12? Great. They are FREE!!

You can expect workouts from celebrity trainers like Tony Horton (creator of P90X), The Tone It Up Girls, Denise Austin, cooking demos from famous chefs like The Today Show nutritionist Joy Bauer, main stage events, and a speaker series with influential people – including Jewel, of course! 

There is literally no reason not to go to this festival – you have only your health to gain! Oh, and a whole lot of fun too.

So spread the word: if you live in Denver, get tickets! If you have friends there, tell them about it. And if you just feel like posting about this fantabulous and kind hearted event on your social media channels, please do that too. 

For more information, visit: https://www.wellnessyourwayfestival.com/

Stop Starving Yourself! Sustain Your Summer Health and Bod Mindfully with Body Complete Rx

Photo courtesy of: Body Complete Rx

The summer solstice is just around the corner. What that usually means is talk about getting that bikini bod for summer. But health goes so much deeper than that, and we all know it. It’s less about getting a bikini bod in time for the summer, and more about total body health, don’t you think? When you feel good in your body – year round – everything else follows suit: glowing skin, increase confidence, better sleep, the works.

That’s why we are so in love with our client, Body Complete Rx. They have created effective plant based health and beauty supplements for everyone looking to maximize not just their “bikini bods,” but also, their overall health.

“Being healthy isn’t just a goal. It’s a lifestyle you choose to live daily,” the company says.

From vegan protein to multi and B12 vitamins, to HCG drops, Body Complete Rx is a system of eating, training and supplementing designed to help you achieve and maintain a healthy lifestyle. Walk around with confidence this summer, knowing your skin is glowing from the inside out, your muscles are toned to their optimal function, and your organs are thanking their lucky stars that you’ve given them the fuel they need to perform.

We know, it sounds great. But don’t take our word for it. Here is what other people are saying:

“I have always been the one that was struggling to lose the weight. After using the product I have been able to lose the weight successfully and keep it off.” – Alexandria R.

“I have been taking the products for about 9 days and I’m already down 10 POUNDS! I love it! I follow the diet regimen that was provided with the products and I absolutely love it. I can’t wait to order my next kit!” – Katherine

“I have completed my first month and I am down 25 pounds! This product is amazing! Although I was not able to work out as much, I definitely just stuck to the meal plan and the weight just simply fell off. I’ll definitely be reordering this product again. I couldn’t be happier. I’m on my way to a healthier me!” – Crystal L.

So, how does it work and how do you get started? To check them out, and to download their FREE copy of Body Complete Guide, visit https://bodycompleterx.com/

The Newest in Food Delivery Services Catering to All Food Tribes: Territory Foods

Photos Courtesy of: Territory Foods

Here at Dunn Pellier Media, we take great care to make sure we represent only the best of the best of health and wellness companies. That is why we are so proud (not to mention, satiated!) to announce our newest partnership with Territory Foods.

If you haven’t jumped on the meal delivery service yet, you might want to consider getting on board since Territory Foods caters to all types of foodies. This meal delivery company caters to all foodies, and boasts no refined sugars, no gluten or dairy, and foods that are responsibly sourced and prepared by local artisan chefs.  Right now they cater to the areas of Los Angeles, OC, San Diego, Dallas, SF and DC.

Paleo? Keto? Whole30? Vegan? Vegetarian? Flexitarian…insert-your-diet-here, no problem – Territory Foods has something for everyone. Their specialty is to personalizeyour dietary approach. Meals are made-to-order fresh each week and start around $10 (yes, $10!!). Free delivery to a nearby pickup spot (or home delivery where available). No shopping, no schlepping, no cooking, no cleaning. 

Here’s how it works:

1. Select from a rotating menu of 25 items each week.
2. No commitment necessary – pause or cancel your order at any time.
3. Choose your desired portion size.
4. Not happy? Let them know and they will make it right.

Eating for a cause:

It’s one thing to eat really great food that you know is healthy (especially when you didn’t have to prepare it yourself). It’s another thing to know that your dollars are going to work on more than just your healthy heart and waistline. 

Every time you place a Territory order, through their partnership with Feeding America® more than a pound of food is recovered and shared with someone struggling to put food on the table. I mean – come on, folks! Can it get any better than this? Food with a cause – and a footprint you can feel good about as you lick your plate and fingers clean.

For more information, and to place your first order, visit https://www.territoryfoods.com/

Goop’s Gotta Brand New Bag: Catch our Very Own Dr. Will Cole hosting the new goopFellas podcast!

Image taken from: Fast Company Article (see link below)

goopfellas—the first show to spin-off from The goop Podcast—debuts May 22. It’s hosted by functional medicine practitioner Will Cole, DC, and chef Seamus Mullen: two friends who have become familiar with unlikely personal transformations.

You may have read about Dr. Will Cole a few months ago when we first introduced him. Dr. Cole is a force in the field of functional medicine, having helped thousands upon thousands of people feel better when traditional medicine failed them. He and his work have been featured in Elle, CBS, The Wall Street Journal, Mind Body Green, Vogue, Reader’s Digest, abc News, and of course, Goop! He used a holistic approach through functional medicine to help his patients – near and far – get well and stay that way!

Chef Seamus Mullen, is an award-winning New York chef, restaurateur and cookbook author known for his inventive yet approachable Spanish cuisine. He is also a leading authority on health and wellness. Seamus opened his first solo restaurant Tertulia in Manhattan in 2011, which was awarded two stars from The New York Times and was a finalist for the James Beard Foundation Award for Best New Restaurant. In 2013, he opened El Colmado, a Spanish tapas and wine bar at Gotham West Market, a food hall in New York’s Hell’s Kitchen. You may have seen him on any given show: Food Networks The Next Iron Chef, Chopped, Beat Bobby Flay, and even The Today Show, The Martha Stewart Show, The CBS Morning show and more! His work has been featured on CNN, and in major publications like Bon Appetit, The New York Times, New York Magazine, Eating Well, Men’s Journal, The Huffington Post, and also of course, Goop.

Listen as these two power houses help bring you out of dis-ease and into the light through smart food and lifestyle choices. Truly a podcast not to be missed!

Can’t wait until May 22nd? Listen to a sneak peek of the podcast here.

For more on Chef Mullen, visit https://www.seamusmullen.com/ 

For more on Dr. Cole, visit https://drwillcole.com/

Read the amazing article in Fast Company that features Dr. Will Cole: Can dudes be Gooped? Gwyneth goes after the guys

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