Articles Tagged with: story

Want to Know What Truly Grows a Brand?

Being a Great Storyteller!

Do you remember being a kid? What is the one glaring difference you can think about when you compare what being a kid is like to be an adult?  Ok, there are probably many (like responsibilities, bills, etc.), but one of them is glaringly obvious: imagination.

When we were kids, our imagination reigned supreme. Many of us were lucky enough to have books read to us each day and night, and we would weave images around those stores in our minds. Those visuals would guide our imaginative play, and we went about our lives – carefree – as we let our imaginations be our compass.

When you add in the pressures of adult life, it’s easy to see how our imaginations kind of took a backseat to other more pressing responsibilities. But for those among us who allowed our imaginations to continue weaving stories around certain narratives, well, magic has happened. The Wright Brothers dreamed up flying through the sky. Thomas Edison dreamed up electricity. Steve Jobs dreamed up all those Apple products you have and love so much. And every producer and director who ever lived dreamed up stories and made them into movies that touched us to our very core, compelling us to listen. Why? Because storytelling makes us feel understood, it makes us relate. It makes us feel like we are part of a community.

Make no mistake about it: as a top public relations firm we are wired for storytelling. Storytelling compels us, captivates us in a way that the children inside of us will never forget.

And that is why being a great storyteller is the magic sauce behind growing a brand. CEO of Dunn Pellier Media, Nicole Dunn, wrote about the power of storytelling for the Forbes Business Council last month:

Great stories can leave powerful impressions on us. According to media psychologist Pamela Rutledge, Ph.D., “Stories are how we are wired. Stories take place in the imagination. To the human brain, imagined experiences are processed the same as real experiences. Stories create genuine emotions, presence, and behavioral responses.”

Understanding this is the key to leveraging a good story for a successful public relations campaign. Let’s explore how businesses can use strong storytelling to their advantage when looking to build brand awareness and boost sales.

To read more, and to unlock your storytelling advantage in growing your brand through public relations, visit the original article here.  If you are interested in having our public relations firm help tell your story to the media, please reach out to Oumy Thiam to set up a time to say hello and tell us about your goals!

May your imagination be free to roam about the cabin.

Building Brand Love

building brand love

We Build Brand Love In Many Different Ways

Brand love is in our DNA at DPM. Our main focus is to build meaningful relationships and partnerships for our clients. But in order to successfully build brand love and loyalty, these relationships must not only be strategic, but also authentic. But how do we do that?

Just like you prefer to talk to a real, live person rather than a recording when you’re trying to resolve a technical problem, so too do your customers. Brands who nix the typical form of advertising and instead participate in live, in person events and social media campaigns are the ones who do the best at winning people over to create customers for life.

Do You Have To Be at Every Event?

It doesn’t mean you have to be at every event. But your product sure does. So when you’re not doing live, social media appearances, find events that are in line with your brand, and then, think swag. There is a reason why many companies have a guarantee their product: they know that if you try it, you’re almost certain to like it. And that creates a life long customer. The same principle holds true: try it for free once, and you just may buy it for life.

Gift Bags Can Result in Customers

I can’t tell you how many times I have personally received a gift bag at an event and become a customer of those products as a result. I remember getting samples at a beauty event thrown by our community friends at Wanderlust of toxin free cosmetics called “W3LL People,” and instantly I fell in love. Their story was compelling (it involved a treehugger and a makeup artist, come on!), and they cleverly had a company spokesperson at the event to speak about the product. I was so intrigued between the story and actually trying their product that I still buy and follow the brand.

I heard recently that Target picked up their line. Surely it wasn’t all because of free swag, but I’m willing to bet that it had a lot to do with it. It’s grassroots advocacy at its best: bring together like-minded people at a live event and give them products that are in line with their tastes. Tell them a story that inspires them, and you’ve got a great recipe for brand loyalty.

Clients Where We Delivered Relationships and Brand Lover Came

At DPM, we have created relationships with Reebok Hub, Bloomingdale’s, Well + Good, Create & Cultivate, Foundermade, LA Fit Expo, Santa Monica Pier Group, Health-Ade Kombucha, Under Armour, Bulletproof, Wanderlust, Garden of Life, LA Times, Livestrong, Bandier, MOBOT, Vital Choice, Vega, Quest bars and KIND (to name a few, haha). This kind of grassroots connecting gives the brands we work with the opportunity to tell their story in a natural way within a community that is already on the lookout for what our brands have to offer.

So, how can you create a brand that people will fall in love with? Consider the following:

1. What story does your brand tell?

It’s hard to sell anything if you’re not clear on why you’re doing it in the first place. People can feel your authenticity (and lack thereof). So get clear on your story. Why are you doing this? What inspired the brand?

2. Have smart goals about brand love

There is a reason this acronym comes back time and time again: it works. Make your goals specific, measurable, attainable, realistic and timely. I would also add strategic. If you’re selling health food bars, don’t go to a motorcycle convention to build brand awareness! Stick to marathons, health fairs and the like.

3. Create a strategy with a PR Firm

It takes a lot to build brand awareness, and no doubt, you can do it on your own. By why do the legwork when you can work with a PR Firm that has worked for so long to create relationships with partners who will benefit your brand? Let your PR firm do the heavy lifting.

4. Have great key messaging

This is where your story comes back in. Get clear on your story, and your message will follow. Then, make decisions for your brand based on that message.

5. Reward supporters so they amplify your message

Pay attention to your fans. Give them a pleasant surprise (maybe a shout out on social media, a free sticker, one of your products, etc.), and you will instantly turn them into super fans. They won’t be able to stop talking about how awesome you are, and their captive audience will undoubtedly soon become fans too which turns into buyers.

Develop Brand Love

This is how you create a brand that you – and your fans – will love. So, what are you waiting for?

Dunn Pellier Media, Inc.

The Premiere Health and Wellness PR Agency Worldwide

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