This Might Change Your Mind to Start Creating a Public Relations Campaign!
Look, we don’t want to brag, but…ok. We’ll brag. Because frankly, we’re good at it! As a public relations company with a focus on health and wellness brands, we take pride in bragging about our clients because we truly believe what they stand for will make the world a better, healthier and happier place. And in bragging about them, we get them seen. We get them articles in major online publications. Spots on local and national TV. With our extensive list of contacts in the media world (one that we’ve spent a decade building), we get them access to an audience they wouldn’t otherwise have access to.
In today’s media landscape, you have to be strong-willed and have the persistence to get the attention of the media. They get hundreds of pitch emails daily. Often if they don’t know you they will delete your email, unless it’s relevant to the news cycle. Remember, there are tons of credible experts and brands that have been doing PR for years and have built up a good media contact list – they give good media interviews! These chosen few have figured out the media formula to get press coverage. We applaud them, but we want you to know how hard they had to work to get there. It could take you years of daily posting to garner a big following on Instagram, but if you got one National segment or a series of articles and local tv spots, it might take you a much shorter period of time.
Maybe you are interested in PR but don’t know where to start? If you are new to the public relations scene you can always start off with an online course to teach you about the basics and how to get started. This is a great way to understand how much work it takes to start with nothing and build a base. Like in our 7 Part Online Course – The Hustlers Guide to Capturing Media Attention and Getting Eyeballs on Your Brand. Just think FREE PR. And for $49 dollars you get the following:
- How to find & build media relationships that pay dividends in free eyeballs
- How to become THE Go-To Expert in your industry so journalists look for YOU
- How to create a PR Timeline that leverages the strengths of your brand and keeps your traffic goals on track
- How to craft an irresistible pitch that’s researched and tailored to a specific journalist
Another scenario could be that you already have some media and need help from a professional? We gotcha covered. If you are a wellness, lifestyle, or fitness brand our team of dedicated PR pros can help!
Hiring a PR team takes the work of publicizing yourself off your plate so you can focus on what you do best. And wouldn’t it be great to take comfort in knowing that if you focus on what you do best, someone is working to find an audience to actually appreciate what you do and get placements at the same time?
At Dunn Pellier Media have had many client success stories in our tenure, including helping P90X star, Tony Horton, rise to fame. And more recently, we got our client, Bulldog Online, a virtual workout yoga platform for people who don’t like yoga, mentioned in Money Magazine as one of the Best Workout Apps to try! They went from 25 downloads of their app and program to 125 a week! That’s the power of PR.
In the same week, we got another client, Tropical Oasis, a liquid vitamin company mentioned on ABC News 7 WJLA. Our client Dr. Steven Quay was featured on Fox News announcing his The COVID-19 HOPE Clinical Trial to Eliminate Most Hospitalizations (that is the Daily Mail link that also covered the story).
Our job is to be the biggest cheerleaders for our brands, to help them increase their sales, help branch partnerships and build relationships with the media. We can also help you out if you are just starting out with our online program.
You have two options:
- If you are just starting out – learn how to boosts awareness and drive tons of traffic with media placements – Our PR course is so affordable ($49 dollars), how can you resist!?
- If you are a brand or business that is aligned to the health and wellness industry, and you’re feeling stalled in your growth, or feeling like you could use some support in getting more exposure, send Oumy Thiam an email and we’ll see if we are a good fit for each other.
Don’t let your fear hold you back from achieving the kind of success that is waiting for you! Check out our work on our social feeds and our website!