Leverage Your Relationships.
Are you a small business or brand looking to up your PR game this year, especially now in this new virtual world? Have you been trying to do it yourself without results? Or maybe you’ve gotten some results, but want to kick things into high gear.
If you need a little advice, keep reading.
Here at Dunn Pellier Media, we have over 15 years of television producing experience and 10 years of PR power. We have built television relationships with everyone from the Today Show, GMA, The Doctor Oz show, CNN, CBS This Morning, The Doctors, Extra, and more.
We have booked a variety of print coverage in everything from the NY Times, Wall Street Journal, Boston Globe, Fortune, Shape Magazine, Men’s Health, Good Housekeeping and more…all by developing powerful relationships with the media, affiliate partners, bloggers, magazine editors, TV producers and other influencers that gave our clients the ability to leverage their information which in turn presented them with better opportunities for brand visibility. It all started with introducing ourselves to new contacts.
In short, we have spent the better part of a decade cultivating our relationships with media outlets, and it is truly at the core of our success in PR. And if you want to land coverage in local, national or any media outlet, you would be wise to do the same.
- Don’t Expect Instant Results – it takes time to build relationships. Take the time to build them, cultivate them, and honor them.
- Choose the Right Relationships – if you build a relationship with an editor, producer, or journalist who doesn’t write about your particular topic, it’s a waste of both your time. Find out who is in your particular field, and build relationships with those people.
- Show Some Personality – let these editors, journalists, and producers see the real you, not just some generic, robotic version of what you think you need to be in order to get published. Authenticity reigns supreme.
- Start a Conversation on Social Media – don’t stalk these people on social, that would be weird. But do follow their posts and get a feel for what they like to feature. Comment on their posts, and even share their posts on your social feeds if you feel compelled to do so.
- Stay in Contact – offer to bring them their favorite coffee. Send thank-you notes if they’ve featured you or done anything nice for you. Stay top of mind so that they remember you when something that fits your niche comes up.
- Help Them Solve a Problem Their Audience Has – your business isn’t as exciting to them unless you tie it to a problem their audience has or some current event. Then it becomes gold. Find out how to position yourself in this way.
- Do the Research and Stay on Top of Connections – if you pitch them something they don’t tend to feature, they’ll know you didn’t do your research, and they’ll also feel like you didn’t respect their time because of it. Don’t make that mistake.
We know, it’s a lot. We never said building and maintaining relationships was easy! But it’s truly at the heart of our PR strategy, and why we’ve had such great success with getting our clients featured on TV and in print. If this sounds exhausting to you and you’d rather we do this for you, send us an email and we can set up a time to talk about your PR goals. To check out our clients, past and present, visit our Facebook Page or Twitter!
Check out some client WINS this week:
You Don’t Have to Be Able to Touch Your Toes to Master These Stretches with Bulldog Yoga’s Tessa Jenkins on PopSugar
Client Dr. Louis Ignarro, The Nitric Oxide Gas Inhalation Therapy for Mild/Moderate COVID-19 Infection clinical trial in USA Today