Being a Great Storyteller!

Do you remember being a kid? What is the one glaring difference you can think about when you compare what being a kid is like to be an adult?  Ok, there are probably many (like responsibilities, bills, etc.), but one of them is glaringly obvious: imagination.

When we were kids, our imagination reigned supreme. Many of us were lucky enough to have books read to us each day and night, and we would weave images around those stores in our minds. Those visuals would guide our imaginative play, and we went about our lives – carefree – as we let our imaginations be our compass.

When you add in the pressures of adult life, it’s easy to see how our imaginations kind of took a backseat to other more pressing responsibilities. But for those among us who allowed our imaginations to continue weaving stories around certain narratives, well, magic has happened. The Wright Brothers dreamed up flying through the sky. Thomas Edison dreamed up electricity. Steve Jobs dreamed up all those Apple products you have and love so much. And every producer and director who ever lived dreamed up stories and made them into movies that touched us to our very core, compelling us to listen. Why? Because storytelling makes us feel understood, it makes us relate. It makes us feel like we are part of a community.

Make no mistake about it: as a top public relations firm we are wired for storytelling. Storytelling compels us, captivates us in a way that the children inside of us will never forget.

And that is why being a great storyteller is the magic sauce behind growing a brand. CEO of Dunn Pellier Media, Nicole Dunn, wrote about the power of storytelling for the Forbes Business Council last month:

Great stories can leave powerful impressions on us. According to media psychologist Pamela Rutledge, Ph.D., “Stories are how we are wired. Stories take place in the imagination. To the human brain, imagined experiences are processed the same as real experiences. Stories create genuine emotions, presence, and behavioral responses.”

Understanding this is the key to leveraging a good story for a successful public relations campaign. Let’s explore how businesses can use strong storytelling to their advantage when looking to build brand awareness and boost sales.

To read more, and to unlock your storytelling advantage in growing your brand through public relations, visit the original article here.  If you are interested in having our public relations firm help tell your story to the media, please reach out to Oumy Thiam to set up a time to say hello and tell us about your goals!

May your imagination be free to roam about the cabin.